• Compete: Pepsi's Online Push A Smart Play by Mark Walsh

    PepsiCo earlier this month revealed it won't run any ads for its beverage brands during the upcoming Super Bowl after being the top advertiser during last year's broadcast of the big game. (Its Doritos snack brand will still advertise during the 2010 Super Bowl.) ...Read the whole story

  • Report: Consumers Shopping Online And Liking It, Too by Sarah Mahoney

    Americans aren't just buying more online because of the recession -- they're liking it better. A new survey of shoppers at popular Web sites reveals increases in satisfaction with every leading retailer. And, while Web pioneers Amazon and Netflix scored highest in making consumers happy, brick-and-mortar retailers -- including the Gap and Macy's -- were among those registering the biggest year-over-year improvements in ForeSee Results' annual E-Retail Satisfaction Index. ...Read the whole story

  • Google Lawyer Claims Viacom Request Undermines Its Charge Of Copyright Infringement by Wendy Davis

    The judge presiding over the Viacom-YouTube copyright lawsuit has allowed Viacom to withdraw infringement claims for around 250 clips -- including approximately 100 that were uploaded to the site by Viacom employees or agents. "Perhaps better than any other evidence, this series of events belies Viacom's assertion that 'knowing that a clip is infringing is easy given the readily identifiable nature of Viacom's movies and television programs,' " an attorney for Google wrote in a letter to U.S. District Court Judge Louis Stanton in New York. ...Read the whole story

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