A privacy watchdog's criticisms of Facebook appear to have captured the attention of the Federal Trade Commission. In a letter dated Jan. 14, David Vladeck, head of the FTC's Bureau of Consumer Protection, told the Electronic Privacy Information Center (EPIC) that its complaint about recent privacy changes at Facebook "raises issues of particular interest for us at this time." ...Read the whole story
On the heels of a licensing deal with Universal, ad-supported music service Guvera has closed a second round of funding worth $20 million from AMMA Private Investment, an Australian consortium of private angel investors. ...Read the whole story
Fox isn't the only network interested in the services of soon-to-be ex-Tonight Show host Conan O'Brien. Revision 3 has posted an open letter on its blog offering O'Brien his own show on the Internet television network. ...Read the whole story
Video ad network YuMe has introduced a new unit that lets advertisers present up to three options for viewers to get more product information at the end of pre-roll ads. The new Triple Play format, for example, could allow users to watch more related videos, connect to a branded Facebook page or sign up for promotional offers. ...Read the whole story
Google has been investigating whether employees at its China office had a hand in the attacks that occurred on its network leading to intellectual property theft. The attack on the network also included hacking into Gmail accounts of some people promoting human rights in China. ...Read the whole story
A paid search marketer who relies on Google AdWords has initiated a petition on Twitter in an effort to bring back a pay-per click (PPC) tool into the main interface that the Mountain View, Calif. search engine made difficult to find. ...Read the whole story
Inuvo, a developer of predictive modeling for performance-based online advertising, said Tuesday that it has raised $4.2 million in an offering of shares. The company plans to use the newly available funds to integrate "decision science technology" into its existing affiliate and search marketing platforms. ...Read the whole story
Atlanta-based Interactive shop Definition 6 on Monday announced the appointment of Gil Wolchock as its new director of Interactive for its New York operations. Wolchock will be expected to oversee day-to-day business in New York, while developing the range and scope of the agency's integrated marketing services. ...Read the whole story
We have arrived at a new era in marketing; an era in which it is nearly as universal for a brand to employ the Facebook ... ...More
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