• Former Havas Digital Chief Wants To Simpli.fi Ad Targeting Of Online Searchers by Joe Mandese

    Don Epperson, the former global CEO of Havas Digital, and a pioneer in the field of so-called "demand-side" platforms for managing online media buys, is back, and he's teaming with two former Collective Media execs to launch a new platform they claim will take search marketing to a new level, allowing marketers to target display ads at online searchers on a keyword-by-keyword basis. ...Read the whole story

  • Q&A: Don Epperson, Executive Chairman, Simpli.fi by Joe Mandese

    A year after stepping down as head of Havas Digital, Don Epperson is stepping into his next venture. He's launching a demand side platform for search marketers and banding together with Frost Prioleau, who will serve as CEO, and CTO Paul Harrison, who were both previously at Personifi and Collective Media after it bought that company. Epperson shared some of the thinking behind the new company with Online Media Daily. ...Read the whole story

  • Mobile Operators Team Up On Apps Against Apple by Mark Walsh

    Two dozen of the world's largest wireless operators have formed an alliance to challenge Apple's domination of the mobile applications market by creating an open platform allowing developers to reach 3 billion customers worldwide. Called the Wholesale Applications Community, the ambitious initiative includes carriers such as AT&T, Verizon Wireless, Vodafone and NTT DoCoMo as well as three of the biggest manufacturers -- LG Electronics, Samsung and Sony Ericsson. ...Read the whole story

  • TagMan Closes $1.3M First Round Of Funding by Gavin O'Malley

    London-based startup TagMan has raised $1.3 million in a first round of funding led by Cambridge Angels and the London Business School's angel investor network. Founded in 2004, TagMan helps agencies and advertisers manage online marketing tags, and the data they provide. ...Read the whole story

  • Microsoft's Bing Takes Chance On Custom Browser Toolbar Fledgling by Laurie Sullivan

    Brand Thunder, which supports custom Firefox Web browsers, has inked a partnership with Microsoft that makes Bing the default search engine on all Brand Thunder products. The agreement, in theory, could increase Bing's presence on consumer desktops. ...Read the whole story

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