• Bold Predictions From 24/7 Real Media's Moore: Publishers Should Create 'Toll Gate' For Premium Content by Laurie Sullivan

    Wouldn't it be a tragedy if the Internet was the cause of the demise of excellent content? David Moore, 24/7 Real Media founder and IAB board of directors chairman, posed the question to attendees during his opening remarks at the IAB Annual Leadership Meeting 2010 on Sunday night in Carlsbad, Calif. ...Read the whole story

  • Rubicon Declares Ad Server Dead, Brings On Allen & Company by Gavin O'Malley

    Eyeing big money and grand ambitions, ad technology firm The Rubicon Project has hired Allen & Company to help finance expansion and possible acquisitions. Having a little "Jerry Maguire" moment, the ad tool provider issued a "manifesto" on Friday, in which it criticized the current leaders in the ad-server technology market for failing to measure up to its own "publisher-centric" standards. ...Read the whole story

  • Tiger Still A No-Show On Facebook by Mark Walsh

    Tiger Woods may have finally emerged from his self-imposed media exile Friday to make a public statement about his career-upending private life, but his Facebook fan page remains a blank. A transcript of Woods' nearly 15-minute talk was posted on his official site, TigerWoods.com -- but nothing about it on Facebook, where the world's top golfer has 1.35 million fans. ...Read the whole story

  • Privacy Group Charges Beacon Settlement 'Shortchanges' Members by Wendy Davis

    Aligning itself with critics of a proposed $9.5 million settlement of a lawsuit stemming from the Beacon program, the charitable organization Rose Foundation says the potential resolution will "shortchange" Facebook members. The proposed settlement calls on Facebook to pay around $6 million to launch a new privacy foundation to fund privacy-related projects, with most of the remaining settlement funds going to attorneys' fees. The foundation would initially be run by three board members -- one of whom would be Facebook's director of public policy, Tim Sparapani. ...Read the whole story

  • Women Give Pay-To-Play Game Model Thumbs Down by Laurie Sullivan

    Most women enjoy shopping and spending money. Some even consider it mindless entertainment to walk through malls or scan favorite retail Web sites before opening their wallets to purchase special items. Not so for those who frequently play games on social media sites, such as Facebook and MySpace, according to a recent study. ...Read the whole story

  • Social Media Not Preferred Recommendation Resource by Laurie Sullivan

    Word-of-mouth recommendations from friends or family remain the most influential resource on advice for those looking to purchase products and services, but overall, search engines are becoming a trusted source, too. ...Read the whole story

  • Home Court Advantage: Google Gets Trademark Lawsuit Transferred To California by Wendy Davis

    Siding with Google, a federal judge in Corpus Christi, Texas has transferred a trademark infringement lawsuit by Flowbee, an AdWords marketer, to Google's hometown of northern California. Flowbee alleged in its original complaint that Google infringed its trademark by allowing other companies to use its name to trigger search ads -- a practice that Flowbee asserts confuses consumers. ...Read the whole story

Follow MediaPost