The advertising display industry continues to go through massive change in terms of targeting and how ads are bought and sold. Susan Wojcicki, vice … Read the whole story
Hoping to target online audiences more effectively, Comcast Interactive Media has tapped video ad management and monetization platform Auditude to manage and serve its … Read the whole story
- COMMENTARY
According to market research firm Dynamic Logic, as more advertisers move their ad campaigns online, they are failing to capture the attention of banner-blind … Read the whole story
Reflecting its shift over the last year from mobile content aggregator to mobile entertainment agency, Moderati has rebranded as skyrockit. Best known for creating … Read the whole story
Twitter plans to launch an advertising platform in about a month, according to Seth Goldstein. The chief executive officer and co-founder of socialmedia.com led … Read the whole story
It may have seemed like a no-brainer when Publicis' VivaKi unit leaked the findings of an ambitious study to find an alternative to the … Read the whole story
Brands need to stop shouting at consumers and pull them up on the mountain to stand side by side. That's the message Frank Cooper, … Read the whole story
Google has been sued by a second search marketer who alleges that Google broke antitrust laws by increasing the cost of the marketer's. The … Read the whole story
Amazon.com is the top-performing brand in the U.S. based on two key branding criteria -- trust and recommendations, according to a new study by … Read the whole story
How does the average college kid's social sphere equate to contacts across all digital channels? Exactly 87 email contacts, 146 cell phone contacts, and … Read the whole story
Context Optional, a social marketing most known for its apps and brand fanpage management, has expanded and integrated its services with the launch of … Read the whole story
