In the biggest push yet by a major Madison Avenue player to gain some control over the sometimes capricious way that their ads run … Read the whole story
- COMMENTARY
An Internet search for case studies of social media campaigns returns many examples from the B2C community, but very few from B2B companies. The … Read the whole story
Federal agents who go undercover on Facebook or MySpace gain certain tactical advantages: they can "communicate with suspects/ targets," "gain access to non-public info," … Read the whole story
Antivirus and malware researchers say they have discovered a "widespread campaign" that is infecting the display ads served by leading online publishers and advertising … Read the whole story
It's no secret that brand-name publishers use their established positions to rationalize higher CPMs. Yet according to new research conducted by ad network VideoEgg … Read the whole story
One of the key goals of the FCC's newly released national broadband plan is to make high-speed connections in U.S. homes at least 10 … Read the whole story
A deaf woman in Missouri who wanted to sell books on eBay has sued the online auction site for allegedly violating the Americans with … Read the whole story
Publishers Clearing House (PCH) has developed an out-of-the-box service that lets any company launch a sweepstakes social media marketing campaign on their Web site, … Read the whole story
PowerReviews, which provides customer review technology to retailers and ecommerce sites, has closed a third round of funding worth some $6 million, and led … Read the whole story
