When approaching mobile, "you need to forget your Web education," Alexandre Mars, CEO of Phonevalley and head of mobile at Publicis Groupe, told the … Read the whole story
Unauthorized use of third-party trademarks and trade names as keywords to trigger keyword advertising and sponsored links is a growing problem for brand owners. … Read the whole story
Rejecting complaints by privacy organizations, a federal judge in San Jose, Calif. on Wednesday approved a controversial $9.5 million settlement of a class-action lawsuit … Read the whole story
Focused on fleshing out its niche content verticals, AOL on Wednesday relaunched its reimagined food channel. Targeting busy home cooks rather than expert foodies, … Read the whole story
AOL on Wednesday relaunched its City's Best service with city-specific content, and plans to roll it out to an additional 25 cities later this … Read the whole story
In the latest upgrade to its audience targeting platform, x+1 has added a feature designed to streamline the process of tagging multiple Web pages … Read the whole story
Technology has historically pushed people away from each other, isolated them, and allowed them to work independently. Today, technology gives us the ability to … Read the whole story
The advertising industry must stop thinking about what year will become the "year of mobile marketing" and start thinking about what innovations that will … Read the whole story
When U.S. Cellular needed a way to test the message for a print campaign, the carrier turned toward search. That's what Jill Balis, executive … Read the whole story
A state judge in Connecticut has dismissed a lawsuit against Google by the New Haven law firm Stratton Faxon, which had complained about the … Read the whole story
The hype surrounding mobile coupons and promotional barcodes this year may leave many advertisers worrying they're way behind in this emerging form of marketing. … Read the whole story