• Mobile's Killer App On The Way by John Capone

    When approaching mobile, "you need to forget your Web education," Alexandre Mars, CEO of Phonevalley and head of mobile at Publicis Groupe, told the audience at OMMA Global San Francisco. "It's hard to vote against Apple as the winner in this space," says Tom Bedecarre, CEO, AKQA. "It's been instrumental in having clients see what marketing can do beyond just placing an ad." But it's too early for Apple to run a victory lap, he says. ...Read the whole story

  • Beacon Settlement Approval Despite Objections by Wendy Davis

    Rejecting complaints by privacy organizations, a federal judge in San Jose, Calif. on Wednesday approved a controversial $9.5 million settlement of a class-action lawsuit stemming from Facebook's Beacon ad program. The settlement calls for Facebook to permanently shutter Beacon, which informed Facebook users about their friends' activity at sites like Blockbuster and Zappos, and to fund a new privacy foundation. That organization will be directed by a three-person board that includes Facebook's director of public policy, Tim Sparapani. ...Read the whole story

  • In The Soup: AOL Launches Revamped Food Channel by Gavin O'Malley

    Focused on fleshing out its niche content verticals, AOL on Wednesday relaunched its reimagined food channel. Targeting busy home cooks rather than expert foodies, KitchenDaily, so-called, features thousands of recipes tested by AOL-approved chefs, food magazines and cookbook publishers, as well as brand partners like Campbell's. ...Read the whole story

  • AOL Moves City's Best Hyper-Local Service Across Metropolises, Establishes Local-Focused VC Fund by Gavin O'Malley

    AOL on Wednesday relaunched its City's Best service with city-specific content, and plans to roll it out to an additional 25 cities later this year. The rollout includes the expansion of Patch, AOL's hyper-local news and information platform, which is already available in 40 communities. AOL is also establishing a dedicated venture capital fund to support entrepreneurial initiatives in the local space. ...Read the whole story

  • X+1 Adds 'Smart Tagging' To Targeting Platform by Mark Walsh

    In the latest upgrade to its audience targeting platform, x+1 has added a feature designed to streamline the process of tagging multiple Web pages and types of media by employing a universal piece of code across all digital formats. ...Read the whole story

  • Making Social Media Connections, Budgets and ROI by Laurie Sullivan

    Technology has historically pushed people away from each other, isolated them, and allowed them to work independently. Today, technology gives us the ability to connect. So when you hear the words social and media, it's important to remember the pathway that creates an emotional connection from the brand to consumer. ...Read the whole story

  • Paid-Search Ads Cheap Tool To Test Campaign Message by Laurie Sullivan

    When U.S. Cellular needed a way to test the message for a print campaign, the carrier turned toward search. That's what Jill Balis, executive vice president and managing director of SMG Search. Chicago, told OMMA Global 2010 conference attendees in San Francisco Wednesday. ...Read the whole story

  • Have We Reached The Year Of Mobile, Yet? by Laurie Sullivan

    The advertising industry must stop thinking about what year will become the "year of mobile marketing" and start thinking about what innovations that will influence mobile marketing this year. ...Read the whole story

  • Judge Dismisses AdWords Suit Brought By Law Firm by Wendy Davis

    A state judge in Connecticut has dismissed a lawsuit against Google by the New Haven law firm Stratton Faxon, which had complained about the use of its name to trigger AdWords ads. The judge agreed with Google that Stratton Faxon should have filed its case in federal court, not state court, according to law firm partner Michael Stratton. While the firm theoretically could still sue in federal court, Stratton says he doesn't intend to pursue the matter any further. "Our objectives had been achieved," Stratton says. "Nobody dares buy our name from Google AdWords at this point." ...Read the whole story

  • Report: Making The Move To Mobile Coupons by Mark Walsh

    The hype surrounding mobile coupons and promotional barcodes this year may leave many advertisers worrying they're way behind in this emerging form of marketing. But a new report finds that while consumers are warming to offers delivered via cell phone, technical hurdles and a limited audience mean that mobile coupons need not be an immediate priority for companies. ...Read the whole story

Follow MediaPost