• mSpot Expands Mobile Movies To PCs by Mark Walsh

    Mobile entertainment company mSpot last fall began allowing customers to stream full-length movies to cell phones, taking on the likes of Apple's iTunes. Six months later, the company is extending the service so people can watch movies on PCs and Macs as well as mobile devices. ...Read the whole story

  • AOL To Launch Patch.org; Commits Millions To Revamp Local Strategy by Laurie Sullivan

    AOL plans later this week to launch patch.org, a charitable foundation intended to improve the quality of life in underserved communities. It's part of a move by the recent Time Warner spinoff to focus on local markets, advertising and editorial content to become every community's online newspaper, Jon Brod, executive vice president at AOL Ventures, told attendees at the BIA/Kelsey conference in San Diego Monday. ...Read the whole story

  • ABC News Signs Healthline Deal To Add Content And Bundle Ads by Laurie Sullivan

    ABC News Digital announced Monday a deal with Healthline Networks to provide interactive tools and health information on the network's Web site. The news follows the House Democrats' approval Sunday to overhaul the United States health system, an initiative led by U.S. President Barack Obama. ...Read the whole story

  • Verizon Ramps Up Online Payments by Mark Walsh

    With the paid-content model coming back, Verizon Wireless has struck a deal with Danal Inc. to allow customers to buy digital goods online and charge them to their phone bills using only their mobile numbers. Starting later this spring, Verizon customers will be able to use Korean-based Danal's BilltoMobile service to spend up to $25 a month on items at online stores including game sites, social networks and virtual worlds. ...Read the whole story

  • Coke Zero Finds Social Success by Gavin O'Malley

    Late last year, Coca-Cola tapped Mediatronica, a social media technology and services company, and syndication technology provider Conduit, for a broadly distributed "Zero" promotion. According to new data released by the soft-drink maker, Coke Zero branded content was distributed to 1 million users within 24 hours of the campaign's launch. Of all the social media tools affecting media and campaign strategies, apps potentially have the greatest impact, according to Mediatronica founder Eli Chapman. ...Read the whole story

  • Judge Orders Financial Site To Delay Publishing Banks' Stock Recommendations by Wendy Davis

    Siding with three major banks against a Web publisher, an influential federal judge has ruled that the site Theflyonthewall.com misappropriates "hot news" by summarizing and publishing research reports prepared by financial institutions. ...Read the whole story

  • Double Fusion Names New CEO by Gavin O'Malley

    In-game advertising company Double Fusion on Monday appointed Alex Sood to the post of CEO. Sood joined the company in 2006, and most recently managed its Asian subsidiary. The company's long-time CEO Jonathan Epstein is leaving to "pursue passions outside of gaming," a company spokeswoman said. ...Read the whole story

  • advice RTB Platforms: Lessons From Wall Street? by Kent Wakeford

    Real-time-bidding platforms are the buzz in the digital advertising space, heralded as the future of the ad biz with the potential to return the industry ... ...More

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