• If Every Picture Tells A Story, Rob Norman's New Board Seat Speaks Volumes by Joe Mandese

    They say a picture is worth a thousand words. But what's the value of adding the head of the largest digital media-buying organization in the world to Pictela, a fledgling online content management system focused on delivering high-definition photos, video and other content for brand marketers? At the very least, it should be worth thousands of contacts, referrals, leads, and at least one trade press scoop. ...Read the whole story

  • Rumors: News Corp. Ready To Sell FAN by Gavin O'Malley

    Rumors are swirling that News Corp. is ready to unload its online advertising arm, the Fox Audience Network. News Corp. has reportedly been considering a sale for nearly a year, but only just began talking with potential suitors. News Corp. is considering an outright sale or a spin-off of FAN, according to industry blog paidContent. ...Read the whole story

  • Google's China Temporary Redirect Shenanigans by Laurie Sullivan

    One day after Google began redirecting traffic from Google.cn to its Hong Kong portal Google.com.hk, analysts, advertising and marketing execs began stepping up efforts to figure it all out. Despite financial models from analysts that indicate the redirect could work, advertising and marketing executives have little faith in long-term prospects. ...Read the whole story

  • Google Unveils AdWords Search Funnels by Laurie Sullivan

    Google launched AdWords Search Funnels Tuesday to give advertisers insight into keywords and ad groups in campaigns that play a role in leading consumers to conversions, such as making a purchase or downloading a white paper. ...Read the whole story

  • AdMob Rolls Out New Developer, Ad Tools by Mark Walsh

    While it waits to find out whether its $750 million acquisition by Google will be cleared by regulators, AdMob isn't standing still. The mobile ad network Tuesday released new and updated tools for developers, advertisers and publishers across the iPhone, Android and other platforms. ...Read the whole story

  • Yowza Adds Self-Serve Option For Mobile Coupons by Mark Walsh

    Mobile coupon company Yowza has launched a self-service option that allows retailers and restaurants to more easily offer discounts and special deals via the startup's free iPhone app. ...Read the whole story

  • Google Wins Trademark Infringement Lawsuits, But Advertisers Still Face Threat by Wendy Davis

    Europe's highest court has cleared Google of trademark infringement for allegedly allowing other companies to use the Louis Vuitton brand name to trigger search ads for counterfeits. The European Court of Justice also indicated that in the future, Google could be liable if it doesn't remove some ads that incorporate trademarks upon the owners' complaints. ...Read the whole story

  • NAI Says Marketers Pay More Than Twice As Much For Behavioral Targeting by Wendy Davis

    In a move aimed at discouraging policymakers from enacting tough online privacy rules, the self-regulatory group Network Advertising Initiative has released a new study showing that ads targeted based on users' prior Web-surfing behavior are more valuable than run-of-network ads. ...Read the whole story

  • Report: 'Influencers' Lack Sweeping Power by Gavin O'Malley

    Coinciding with the rise of social networks and viral marketing, "influencers" were once touted as the surest path to broad brand approval. A new study from ICOM -- a division of direct marketing agency Epsilon -- finds that there is no universal influencer, and that consumers are influencers strictly within product categories, rather than across all categories. ...Read the whole story

advice Improving Marketing ROI: Towards a More Equitable Conversion Attribution Model by Dan Eggleston

While last-click attribution is an easy default mode for digital marketers, this practice can lead to serious marketing missteps, including inflated digital marketing estimates and ... ...More

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