• FTC To Consider New Restrictions On Collecting Data From Children by Wendy Davis

    The Federal Trade Commission said Wednesday that it's seeking input from the public about whether to broaden regulations aimed at preserving children's privacy online. The commission said it's now considering revamping the regulations due to "changes to the online environment ... including children's increasing use of mobile technology to access the Internet." ...Read the whole story

  • Saatchi Bros. Acquire Mobile Shop by Gavin O'Malley

    M&C Saatchi on Wednesday agreed to acquire mobile marketing firm Inside Mobile. In turn, the independent ad agency is rebranding as M&C Saatchi Mobile. Financial terms of the deal were not disclosed. ...Read the whole story

  • Who Billed The Electric Car? Red Bricks Will For SEM by Joe Mandese

    San Francisco-based Red Bricks Media has landed the SEM account for CODA Automotive, a Santa Monica-based company that is developing a mass-marketed electric car and battery. The assignment comes a month after CODA tapped Los Angeles-based digital agency Goodness Mfg as its agency of record for creative brand development, strategic planning, media planning and buying, digital, social media and experiential marketing, for what promises to be an unconventional and unprecedented automotive marketing effort. ...Read the whole story

  • Google Gmail Will Alert People Of Suspicious Activity by Laurie Sullivan

    Buzz isn't the only concern for Google Gmail. The Mountain View, Calif. search engine posted an alert Wednesday that it would begin warning people if they thought their Gmail account may have been hijacked. ...Read the whole story

  • Verizon To Open V Cast Apps Store This Month by Mark Walsh

    Eight months after announcing its own application storefront, Verizon Wireless finally plans to launch the V Cast Apps store by the end of March. First touted in July 2009, the carrier's app store will launch with about 300 titles and roll out across select BlackBerry phones, according to a FierceMobileContent report. ...Read the whole story

  • Google Retargets AdWords Remarketing Tool by Laurie Sullivan

    A retargeting renaissance in online ad tools has Google rolling out an AdWords "remarketing" tool Thursday to help advertisers connect with consumers who landed on their Web site but didn't convert the visit into a sale. ...Read the whole story

  • Connexus To Merge With Epic Advertising by Gavin O'Malley

    Connexus Corporation -- owner of online ad network and social media company Traffic Marketplace -- on Wednesday announced plans to merge with performance marketing company Epic Advertising. The combined company plans to provide various digital marketing services, from brand-building to customer acquisition. ...Read the whole story

  • advice Finding Digital Blind Spots by Thomas Pace

    Digital advertising is a complex business. Selling, trafficking and billing often vast and fluid quantities of ad inventory can be challenging. Publishers, frequently focused on ... ...More

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