• Orange And OpenX Create Orange Ad Market Exchange by Laurie Sullivan

    Orange and OpenX Technologies Wednesday will announce a partnership to create the Orange Ad Market, an online advertising exchange designed to give advertisers and publishers another option in real-time bidding and global ad placement. ...Read the whole story

  • Industry Coalition Urges Congress To Update 24-Year-Old Electronic Privacy Act by Wendy Davis

    A coalition of Web companies including Google, AOL and Microsoft, along with digital rights groups like the Electronic Frontier Foundation, are calling on Congress to enact new online privacy protections. The organizations have formed the group, Digital Due Process, which is urging lawmakers to protect information that is not generally accessible by the public, including emails, some photos and videos, cell phone location data, and even search queries. Specifically, the coalition argues that such information should remain private unless courts issue search warrants for it. ...Read the whole story

  • Study: More Will Buy iPad Than Kindle In Next Year by Mark Walsh

    A new survey predicts demand for the iPad as an e-book reader will outpace Amazon's category-leading Kindle over the next year. The study by comparison shopping site PriceGrabber found that 20% of U.S. online consumers plan to buy the forthcoming Apple tablet in the next 12 months compared to 12% that plan to get the Kindle. Another 6% want to buy the Sony Reader and 5%, Barnes & Noble's Nook. ...Read the whole story

  • Initiative Digital Head Hayes Made Managing Director by Gavin O'Malley

    Interpublic Group's Initiative has promoted Michael Hayes to the position of executive vice president, managing director. Most recently EVP director, digital, Hayes will now share greater responsibility for the agency's ongoing efforts to expand its digital expertise. ...Read the whole story

  • Group M's Maxus Names Digital Director by Gavin O'Malley

    GroupM's media and marketing services agency Maxus North America has named Jon Kaiser as its new digital director, where he will oversee all the agency's digital communications offerings in the U.S. and Canada. ...Read the whole story

  • Judge Denies Google's Bid To Slow Down Discovery Process In Lawsuit by Wendy Davis

    Google has lost a bid to slow-track the antitrust lawsuit brought against it by search marketer myTriggers.com. Judge John Bessey in Columbus, Ohio ruled last week that myTriggers.com can immediately start obtaining documents, emails and other evidence from Google. The search giant had unsuccessfully argued that discovery should be delayed pending a decision on its motion to dismiss the lawsuit. ...Read the whole story

  • Expanding iVillage Names New East Coast Sales Veep by Gavin O'Malley

    NBC Universal's iVillage on Tuesday named AOL ad exec Cate Carley as its new vice president of East Coast Sales. Carley and her team will be expected to drive revenue across the widening iVillage network of sites. Likewise, she will be expected to develop new ad strategies and products to better integrate marketers with readers. ...Read the whole story

  • point-of-view Creative In An Ad Exchange World by Nick Talbert

    In all the hype and excitement of demand sides, buy sides, and the mystique of real-time bidding (RTB), there's one topic that hasn't been adequately ... ...More

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