• Study: Consumer Influencers Start Catching Up To Advertisers by Gavin O'Malley

    U.S. consumers now generate over 500 billion online impressions on each other regarding various products and services -- more than one-fourth the number of impressions advertisers make, according to a new report from Forrester Research. ...Read the whole story

  • Facebook Launches 'Community Pages' by Mark Walsh

    In advance of its f8 developer conference on Wednesday, Facebook Monday formally announced its new "Community Pages" for people to connect more easily with others on the social network who share similar interests. The new Community Pages, soft-launched earlier this month, will serve as an alternative to the official Facebook Pages for businesses, organizations and public figures. ...Read the whole story

  • AOL Adds Ad Desk To The Mix by Gavin O'Malley

    AOL on Monday debuted the beta version of a new display ad platform for Advertising.com. Ad Desk, so-called, is designed to provide advertisers and agencies with direct access to premium audiences, along with new technology and data insights. The platform also allows agencies and advertisers to directly manage campaigns, and to get a deeper level of access to AOL properties and the Advertising.com network. ...Read the whole story

  • Yahoo Names Irving As Chief Product Officer by Mark Walsh

    Yahoo Monday confirmed hiring ex-Microsoft exec Blake Irving as chief product officer. He will report directly to CEO Carol Bartz and be responsible for the vision and strategy behind the company's global consumer and advertiser product portfolio. ...Read the whole story

  • Meebo Prepares Face-Off Against Facebook by Gavin O'Malley

    Potentially challenging Facebook's broad content-sharing ambitions, third-party Web chat and IM company Meebo is rallying a number of platforms and publishers to allow for greater information sharing across the Web. ...Read the whole story

  • Advertise.com Unveils Remarketing Platform by Laurie Sullivan

    Advertise.com plans to make available a cost per action remarketing tool aimed at lower advertising costs, providing precise measurement, and greater return on ad investments. The announcement made Tuesday at ad:tech in San Francisco. ...Read the whole story

  • Nielsen, Facebook: Even Lightweight Endorsements Have Big Effects by Joe Mandese

    Nielsen Co. and Facebook have released the first in a planned series of studies about the social network's users, and the initial report finds that "socially-charged ads" boost campaign effectiveness by two- to threefold. The report suggests that when "authentic social components" are added to conventional display advertising, they boost the relative effectiveness of those campaigns. ...Read the whole story

  • AOL Steps Up Ad Display And Analytics Platform Efforts by Laurie Sullivan

    AOL Chief Executive Officer Tim Armstrong laid out a plan for the future of AOL that has begun to take hold. The company launched ad and analytics platforms aimed at giving it a stronger foothold in the display advertising space. ...Read the whole story

  • North Carolina Again Considers Law To Restrict Muni-Broadband by Wendy Davis

    Last year, Internet service provider Time Warner backed an initiative in North Carolina to discourage local towns from building their own broadband networks. The proposed bill, which would make municipal broadband prohibitively expensive, ultimately was put on hold pending further study. ...Read the whole story

Follow MediaPost