Benefiting from a resurgence in brand advertising and gains from its search deal with Microsoft, Yahoo Tuesday more than doubled first-quarter earnings from a … Read the whole story
With potential privacy legislation looming, Google executives have authored a report arguing against any law that requires consumers to opt in to online data … Read the whole story
Following in the steps of companies like Google and BlueKai on the desktop Web, mobile ad network JumpTap will allow people to choose the … Read the whole story
Reston, Va.-based ad technology firm LucidMedia on Tuesday announced a partnership with Click Forensics, a provider of traffic quality and audience verification services. LucidMedia … Read the whole story
The love affair between teens and texting only grows deeper, according to the latest Pew Research Center report looking at the phenomenon. More than … Read the whole story
More than 15 years after the launch of the first online banner ad, Canada's online industry has released a set of technical briefs to … Read the whole story
Sharing content could get you targeted by an ad. ShareThis, the company known for the social sharing tool, unveiled a platform that targets online … Read the whole story
Yahoo will unveil a pilot program Wednesday dubbed "More Sponsors," as part of the Sunnyvale, Calif. company's push to improve search results that meet … Read the whole story
CAPTIVA ISLAND, Fla. -- Under Armour marketer Kris Zimmerman says the company is trying to alter its image as an apparel provider for muscled … Read the whole story