• Double Digits: Visa Strengthens Online Transaction Security by Wendy Davis

    Credit card giant Visa has become the latest company to change its procedures in response to a Senate investigation into whether consumers were being duped into signing up for paid membership programs. The financial company said Tuesday that it will now require consumers to re-enter their credit card numbers online before processing payment. ...Read the whole story

  • Tremor Media Secures Millions In VC Funds by Laurie Sullivan

    Video ad network Tremor Media reported Wednesday securing $40 million in venture capital funding led by Draper Fisher Jurvetson Growth Fund, with participation from DFJ and Triangle Peak Partners. ...Read the whole story

  • Rocket Fuel To Launch Platform Connecting Online Clicks To Offline Sales by Laurie Sullivan

    Marketers that are eager to reach the perfect consumer track campaign budgets carefully, but ultimately want to have the ability to connect online and offline activity. Rocket Fuel is working on technology that will allow marketers to attribute online clicks to offline sales, Richard Frankel, Rocket Fuel president, tells MediaPost. ...Read the whole story

  • MRM Worldwide Names EVP, Strategy Director by Gavin O'Malley

    MRM Worldwide on Tuesday named Jonathan Kish as EVP, director of strategy for its East Region, which is comprised of agency offices in New York, Princeton, N.J., and Detroit. Effective immediately, Kish will oversee a team of 20 strategists working across all accounts, including General Motors, Diageo, ExxonMobil, the U.S. Army and Nikon. ...Read the whole story

  • Coremetrics Releases Analytics 2010 by Laurie Sullivan

    Coremetrics on Wednesday plans to release an upgrade for its online marketing platform, Coremetrics Analytics 2010, complete with apps for Apple's iPad and iPhone. ...Read the whole story

  • Healthline Injected With Healthy Dose Of Cash by Gavin O'Malley

    Healthline Networks, a provider of health information services, on Tuesday said it raised $14 million in a third round of financing led by Investor Growth Capital -- the wholly owned venture capital arm of Investor AB. ...Read the whole story

rebuttal Word Of Mouth Matters, But People Still Look To Pros by Roy Bahat

A recent report claims that avid gamers perceive expert reviews and publisher content as 'biased,' and 'heavily commercialized.' These sound like exaggerations that don't reflect ... ...More

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