Thursday, April 29, 2010
  • New Tool Allows Consumers To Manage Behavioral Targeting Preferences

    Spam compliance company UnsubCentral will unveil a new service Thursday that enables marketers to allow Web users to manage the types of behaviorally targeted ads they receive. The new program, dubbed PreferenceCentral, will allow brands to collect information directly from consumers about whether they want targeted ads and if so, for which types of products. The program is designed to work in conjunction with the soon-to-debut behavioral targeting icons, which will carry metadata that includes information about the advertiser and links to the company. ...Read the whole story

  • Study: Ad Networks Generate Less Than A Quarter Of Impressions

    The backlash of large Web publishers against ad networks in the last couple of years would suggest that ad networks were taking over Internet advertising. But according to a data released Wednesday by Kantar Media, ads sold directly by publishers generated 78% of total impressions delivered from December 2009 through January 2010, compared to 22% from ad networks. ...Read the whole story

  • Privacy Advocate And COPPA Architect Urges FTC To Strengthen Protections For Data Collection From Children

    A prominent children's privacy advocate will ask lawmakers to urge the Federal Trade Commission to broaden regulations that prohibit marketers from collecting personal data from minors under 13. Kathryn Montgomery, an American University communications professor and also an architect of the 1998 Children's Online Privacy Protection Act (COPPA), will say that the current regulations, enacted in 2000, need to be updated to reflect new developments in communications. ...Read the whole story

  • IAC Narrows Loss In Q1, Keeps Options Open

    Thanks to an improving ad market, IAC/InteractiveCorp. reported overall revenue up 16% for the first quarter on Wednesday. Beating analysts' forecasts, IAC's first-quarter loss narrowed to $18.7 million, or 16 cents a share, from $28.4 million, or 19 cents a share, year-over-year. The company said it had break-even adjusted results, compared with 2 cents a share a year ago. ...Read the whole story

  • Kenshoo Adds Custom Widgets To Search

    Kenshoo plans to unveil an upgrade Thursday to Kenshoo Search Insight Dashboards. The new features add dynamic tabs and widgets that let marketers customize, build and combine interactive reports based on campaign data. ...Read the whole story

  • Google Warns Fake Antivirus Software Spreads Through SEO, Ads

    Online security experts believe Google's quest to remain transparent could work against it. Using a combination of Google Trends, search engine optimization (SEO) and malicious ads, virus distribution networks thrive. ...Read the whole story

  • AOL Q1 Earnings Disappoint, Sells ICQ

    Failing to meet Wall Street expectations, AOL on Wednesday said first-quarter earnings fell by 59%, as revenue from both advertising and subscription fees declined year-over-year. AOL also said on Wednesday that it was entering into a definitive agreement to sell its ICQ instant messaging service to Russian company Digital Sky Technologies for $187.5 million. The company continues to streamline business operations, and shed units that it deems secondary to its core mission. ...Read the whole story

  • ExactTarget Revenues Hit The Spot

    Building on a strong 2009, email service provider ExactTarget said first-quarter revenues increased to about $29 million, up 37% compared to the same period a year ago. It said it has grown revenue quarter-over-quarter for 37 in a row. Last year, revenues crossed the $100 million barrier for the first time. ...Read the whole story

Facebook, Privacy & Lawmakers: What Should Marketers Do?

Last week, Facebook announced changes that expanded the sharing of consumer data with a select set of third-party partners, and it only took a matter of days for lawmakers to press Facebook for changes and government ...More