• Facebook Privacy Morass Spawns Third-Party Tool

    Facebook's complex privacy settings have spurred a software developer to release a new program aimed at helping users restrict their data from inadvertent leakage. The free tool, available from ReclaimPrivacy.org, allows users to view and revise key privacy settings from a streamlined dashboard on their Facebook home pages. ...Read the whole story

  • FTC Asked To Probe Alcohol Marketing Online

    Consumer watchdogs are questioning whether alcohol companies inappropriately target Web users under age 21 via online video, games, social media and other digital platforms. "Today, alcohol brands (like other major advertisers) are promoting their products across a wide spectrum of new platforms -- from social networks to mobile phones to immersive, virtual communities," the groups state in a new report. ...Read the whole story

  • Google And Intel To Launch Social TV Platform

    Google and Intel will announce a Smart TV platform that supports an Android-based operating system at the Google I/O conference this week in San Francisco, according to reports. ...Read the whole story

  • MediaBank Unveils 'Vendor Portal' For Digital Media, Allows Publishers To Monitor Entire Process

    In a move suggesting a long-term commitment by Publicis' Starcom MediaVest Group, media-buying systems developer MediaBank Monday said it has added a new "vendor portal" to its suite of media processing software and systems. The portal enables publishers and media sales reps to see every aspect of the buying process and facilitates electronic communications between buyers and sellers, the company said. ...Read the whole story

  • Jim Beam, Atlantic Records Offer Kid Rock Downloads

    Beginning Monday, Jim Beam Bourbon and Atlantic Records plan to offer fans exclusive downloads of Kid Rock tracks with their purchase of Jim Beam and Red Stag brands. Accompanying a broad TV buy and online component, the promotion is relying on interactive TV shop BrightLine iTV to deliver a more immersive experience for fans. ...Read the whole story

  • Malicious Ad Attacks Spawns New Anti-Malvertising Systems

    The surge in malicious advertising attacks, also known as malvertising, is spawning new detection and monitoring services to help advertisers and agencies track and remediate when their ads or brands have been compromised by rogue attacks. Palo Alto, CA-based anti-malware software firm Dasient this morning announced a new service focused exclusively on malvertising attacks. The system, dubbed the Anti-Malvertising Solution, comes as online brand protection developers such as Clickfacts and The Media Trust have stepped up efforts to monitor and thwart malvertising. ...Read the whole story

  • YouTube Ad Options For Searches And Clicks At Five

    There are 24 hours worth of videos uploaded each minute onto YouTube and 45 million home page impressions every day. The site gets more than 2 billion views daily and monetizes a billion videos per week that managed to triple partner ad revenue in 2009. ...Read the whole story

  • Verizon Leads In Data Revenues

    In their latest quarterly reports, U.S. telecom giants Verizon Wireless and AT&T both highlighted that mobile data revenues had climbed to about one-third of overall wireless revenue. Mobile research firm Chetan Sharma points out in a new report that Verizon hit a more significant milestone in the first quarter -- edging past decades-old leader NTT DoCoMo to become the biggest wireless operator by data revenues at $4.5 billion. U.S. wireless data revenues overall increased 22% to $12.5 billion from a year ago, and 5% since the fourth quarter. ...Read the whole story

  • KIT Digital Acquires Benchmark Broadcast

    Online video provider KIT Digital on Monday agreed to buy Singapore-based Benchmark Broadcast Systems for $9.5 million. Benchmark claims to provide video asset management services, and integrate broadcast video systems, for clients in over 12 countries through six regional offices throughout Asia. The privately held company expects to generate at least $10 million in revenue over the next 12 months. ...Read the whole story

  • Women Seek Online Communities To Validate Purchases

    If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have. The joint study from iVillage and SheSpeaks highlights that interaction between women through online community Web sites, forums and message boards have a "dramatic" influence on driving product preference, loyalty, and purchase, both online and off. ...Read the whole story

  • Looking To Energize Its Brand, MySpace Adds SVP of Marketing

    MySpace has hired David Donegan as its new senior vice president of marketing, where he will oversee the company's marketing, entertainment and events teams and strategies. Based in MySpace's Beverly Hills office, Donegan will report directly to the company's co-president, Jason Hirschhorn. ...Read the whole story

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