• Study: Even Moderate Privacy Regulation Reduces Ad Effectiveness by Wendy Davis

    A new study by two marketing professors concludes that banner ads are less effective in Europe, where online privacy laws restrict ad targeting, than in other parts of the world. "The empirical findings of this paper suggest that even moderate privacy regulation does reduce the effectiveness of online advertising," states the paper, authored by University of Toronto's Avi Goldfarb and MIT's Catherine E. Tucker. ...Read the whole story

  • Yahoo Snaps Up Associated Content by Mark Walsh

    Looking to take on the likes of Demand Media and AOL's Seed initiative, Yahoo announced Tuesday it had agreed to acquire user-generated publishing service Associated Content. Terms of the deal were not disclosed, but reports estimated the purchase price at $90 million. ...Read the whole story

  • Context Optional Serves Facebook News Feeds, In-Stream Polls And Coupons by Laurie Sullivan

    Facebook Fans of brands can receive a variety of coupons, polls and messages without having to leave their page. The goods get delivered in their status update. Social marketing company Context Optional will deliver them. ...Read the whole story

  • Blockbuster: Online Video Ad Revenue To Top $1.3bn by Gavin O'Malley

    This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history. ...Read the whole story

  • Facebook And Zynga Make Up, Make Deal by Mark Walsh

    Facebook and Zynga have apparently put aside their squabbling long enough to forge a five-year deal that promises to "increase their shared commitment to social gaming on Facebook and expands use of Facebook Credits in Zynga's games," according to a joint press release Tuesday. the two companies had been at odds over steps Facebook has taken to limit the virality of apps and its rumored plan to require developers to use its virtual currency called Facebook Credits within apps. Facebook takes a 30% cut of revenue from in-app transactions through Credits, which is still being tested in a limited number ... ...Read the whole story

  • ESPN Launches Local Sports Apps For iPhone by Mark Walsh

    ESPN Tuesday introduced five sports and news applications for the iPhone and iPod touch targeting five cities: Dallas, Boston, Chicago, Los Angeles and New York. The new ad-supported apps will offer breaking regional sports news, hometown team reports, local writers and bloggers, and a customized local SportsCenter, and will feature national headlines, GPS-activated weather updates, an interactive scoreboard, schedules and stadium guides. ...Read the whole story

  • Google Makes Bid For VoIP Co. Supporting Yahoo, AOL, Baidu by Laurie Sullivan

    Google said Tuesday it has made a $68 million offer to acquire Global IP Solutions Holding, an Internet voice and video company. The deal could put the Mountain View, Calif. company in direct competition with Skype, as well as supporting search rivals. GIP customers include Yahoo, IBM, AOL, Nortel Networks, and Baidu. ...Read the whole story

  • Quantcast Appoints UK Managing Director by Gavin O'Malley

    Web analytics firm Quantcast on Tuesday named Philip Macauley as its new UK managing director. Macauley comes from Yahoo where he spent 10 years, most recently as director of business development and commercial relations. ...Read the whole story

point-of-view Message to Facebook: Monetize Dynamic Social Interactions by Sean Gelles

Facebook, in its continuing quest for a solid business model, launched a virtual currency program called "Facebook Credits" last year and is currently in the ... ...More

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