• FTC Clears Google-Ad Mob Deal, Cites Apple As Significant Competition by Wendy Davis>, <Author: Mark Walsh

    The Federal Trade Commission on Friday unanimously cleared Google's $750 million acquisition of mobile ad network AdMob. Calling the decision "a difficult one," the FTC said it was closing the investigation because of recent developments in the wireless marketplace -- especially Apple's $275 million acquisition of Quattro Wireless last December, followed by its introduction of iAd. ...Read the whole story

  • Razorfish: Local, In-Game, Digital Out-of-Home To Gain In 2010 by Mark Walsh

    Ad verification systems, local and in-game advertising, and digital-out-of-home advertising are among the hot growth areas for 2010, according to the annual outlook report from Razorfish released today. ...Read the whole story

  • Google's Schmidt Correct, No Need To Invoke Multimillion-Dollar Kill Clause In Ad Mob Deal by Laurie Sullivan

    Google got the green light Friday from the Federal Trade Commission to close on the acquisition of AdMob, the mobile ad display company. The U.S. Federal Trade Commission voted 5-0 in favor of closing the investigation into the deal. Google CEO Eric Schmidt has remained confident the deal would go through. The $750 million deal announced in November 2009 had a multimillion-dollar kill clause that Schmidt told investors last week the company would never have to use. ...Read the whole story

  • AdWords For Google TV And Other Unanswered Questions by Laurie Sullivan

    Google's announcement of the television platform Google TV left a slew of unanswered questions that should have search engine marketers and advertising execs scratching their heads. While Google appears to have solved the problem for cable, satellite and telecommunication providers that want to seamlessly connect the TV to the Internet, it also opens the door to a variety of issues surrounding search engine optimization, PageRank, viruses, behavioral targeted ads, and more. ...Read the whole story

  • UrbanDaddy To Relaunch Perks Program, Sponsored By Heineken by Gavin O'Malley

    Men's lifestyle publisher UrbanDaddy on Monday is expected to relaunch its Perks programs with an exclusive sponsorship from Heineken. Debuted in 2007, Perks represents the company's foray into custom deals designed to incentivize member engagement. ...Read the whole story

  • MyBuys Acquires Veruta, Launches Dynamic Ad Retargeting Tool by Laurie Sullivan

    MyBuys plans to introduce Monday a predictive retargeting platform that serves up dynamically targeted ads to consumers. Technology made possible through the acquisition of Veruta powers display advertising for the new suite of services. A handful of clients have been testing the platform -- MyBuys Predictive Remarketing -- for several months. ...Read the whole story

  • Judge Prohibits File Sharer isoHunt From Knowingly Hosting Copyrighted Material by Wendy Davis

    A federal judge in California has issued a permanent injunction prohibiting BitTorrent search engine isoHunt and its founder, Gary Fung, from knowingly encouraging users to share pirated material. The order, issued Thursday at the request of movie studios, also bans isoHunt and Fung from knowingly hosting material that infringed on copyright or advertising the availability of such material. ...Read the whole story

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