Wednesday, May 26, 2010
  • Facebook User Feels Violated, Sues

    A Rhode Island man has sued Facebook for allegedly violating his privacy with the four-week-old "instant personalization" feature, which automatically shares information about users with outside companies. In papers filed in federal court late last week, East Providence resident Derrick Rose alleges that the launch of instant personalization "violated users' reasonable expectations of privacy." ...Read the whole story

  • Forbes Acquires True/Slant, Leans Social

    Forbes on Tuesday announced the acquisition of social-driven news site True/Slant. Effective June 1, True/Slant founder and CEO Lewis Dvorkin is expected to join Forbes to lead all editorial areas at Forbes as chief product officer. ...Read the whole story

  • Congress Warns FCC Against Broadband Reclassification

    Federal Communications Commission Chairman Julius Genachowski's plan to impose net neutrality rules by reclassifying broadband as a telecommunications service is meeting with resistance from some lawmakers. ...Read the whole story

  • Survey: iPad Grabs 30% of Netbook Buyers

    Since Apple announced the iPad in January there's been widespread speculation about what impact it would have on the netbook market. A Morgan Stanley report released earlier this month suggested the Apple tablet has indeed cannibalized netbook sales, plummeting in January, and again in April, when the iPad was launched. ...Read the whole story

  • Google-Backed SCVNGR Takes On Foursquare

    SCVNGR wants to build a game layer on top of the world. The company's Chief Executive Officer Seth Priebatsch -- who founded the concept 18 months ago while a freshman at Princeton -- recently got one step closer after securing deals with Tesla, the Patriots, the Celtics, Warner Bros., and The New York Times. ...Read the whole story

  • Most Vacationers Stay Connected To Internet, Digital, Social Media

    No matter where vacationers migrate this summer, chances are slim that they will completely disconnect from digital media and communications. Indeed, 72.2% travelers in 2010 say they accessed the Internet, email or social media sites while on their last vacation, according to a new study from ad network Burst Media. ...Read the whole story

  • Microsoft Ready To Reorg Marketing Big Time, Analyst Says

    Evidently, Steve Ballmer, Microsoft's chief executive officer, has had enough. Maybe that's why Microsoft in February appointed David Webster chief strategy officer, and Gayle Troberman chief creative officer -- both new roles -- after somewhat of a reorganization earlier this year. ...Read the whole story

  • Arnold, Shah Join Hill Holliday

    Hill Holliday on Monday named Alicia Arnold as the new senior vice president of its digital practice. Alicia joins Hill Holliday from Watertown, MA-based Molecular, where she worked with clients like Reebok, HumanaOne and The Hartford. In addition, Priya Shah on Monday was named as senior vice president, and director of user experience at Hill Holliday. ...Read the whole story

Targeting Gets Social

Marketers have seen an array of targeting techniques, most focused on context, demographics and psychographics. With the explosion of the social web a whole new approach to building brand audiences that is based on the connections ...More

  • Her Life As A Focus Group ™

    My life as a focus group. No, not mine. The woman sitting next to me on a New York-bound commuter train. At least that's what it says on the header of the Blogger account she is ...More

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