Reach out to an image on the television screen and wrap both hands around what appears as a steering wheel to test drive Chevrolet's … Read the whole story
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You would think that, given the technology available, and the mature metrics in place for almost all other marketing channels, our industry would already … Read the whole story
Google and Twitter are asking a federal appellate court in New York to reverse a 1997 decision that allowed companies to sue for misappropriation … Read the whole story
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The powers that be at Condé Nast, making good on their promise to resurrect Gourmet magazine digitally, have made good on reviving the logo … Read the whole story
American Express Open, the small business division for the financial services company, built an online advertising platform supported by tech company Clickable to help … Read the whole story
While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to … Read the whole story
Microsoft rolled out a section related to entertainment on its Bing search engine Tuesday night that allows consumers to watch television shows, get movie … Read the whole story
Digital agency Glow Interactive has created campaigns featuring applications and games on behalf of high-profile clients including the USA Network, Condé Nast and Avon. … Read the whole story
Investors are showing only tepid interest in mobile startups going public. Vringo, a company specializing in selling video ringtones, priced its initial public offering … Read the whole story
Brand-focused online ad network Brand.net has raised another $14 million in Series C financing. Led by Focus Ventures, with participation by existing investors InterWest … Read the whole story
Video ad network Tremor Media on Tuesday named Matthew Corbin to the newly created position of vice president of global platform solutions. In this … Read the whole story
