• Compete Competitive Analysis Tool Turns Marketers Into 007-esque Double Analytics Agents by Laurie Sullivan

    Marketers want competitive intelligence. Along with basic data, it has become the backbone to marketing campaigns and the key to securing higher online budgets. Recent acquisitions by IBM and Adobe of Coremetrics and Omniture, repectively, demonstrate the trend that Compete expands on in its latest release of enhancements to Compete PRO Referral Analytics. ...Read the whole story

  • email Study: People More Likely To Spend More Time Reading Email On Mobile Devices by David Goetzl

    A Cambridge, Mass.-based company specializing in email delivery has found that people are likely to spend more time reading messages on a mobile device than a desktop. Users of iPhones or Android-equipped devices are likely to spend 15% more time reading emails than people using Microsoft Outlook, according to Litmus. ...Read the whole story

  • FTC Offers Broad Interpretation (Extending All The Way To Twitter) Of Its Endorsement Guides by Wendy Davis

    People who endorse marketers for a fee on Twitter could disclose the payment by adding a hashtag like "#paid ad" or "#ad" to their tweets, the Federal Trade Commission said this week. That was just one piece of new advice from the FTC about how to interpret its revised guides to testimonials and endorsements, issued last October. They specifed that bloggers should reveal "material connections" to marketers -- including the receipt of free review copies -- when consumers would be surprised to learn of the connections. ...Read the whole story

  • Ford Agency Team Detroit Names Sanghvi EVP, Chief Digital Officer by Gavin O'Malley

    Ford advertising agency Team Detroit on Thursday named Monik Sanghvi as its new EVP and chief digital and integration officer. In this role, Sanghvi will be leading the Digital Marketing unit at Team Detroit, which brings together five WPP marketing and communications agencies, including JWT, Y&R, Wunderman, Ogilvy and Mindshare. ...Read the whole story

  • T Bone Burnett Speaks Out, Decries Lady Gaga's 'Paltry' Income From Video Streams by Laurie Sullivan

    Google and Microsoft are scrambling to find ways to please the entertainment industry. Both search engines this week launched separate music services. The move may gain points with recording labels, but it's not clear if they'll satisfy artists. The stakes become higher for everyone as rumors heat up online about Google launching a rival music service to iTunes. ...Read the whole story

  • AOL Sells Off Research Unit DMS Insights by Gavin O'Malley

    Market research firm uSamp on Thursday announced it has agreed to buy an AOL research unit by the name of DMS Insights. Financial terms of the deal were not disclosed, but the announcement comes on the heels of uSamp raising $10 million in funding. ...Read the whole story

  • Only 12% Of Web Retailers Have Mobile-Specific Sites by Mark Walsh

    The proportion of online retailers with mobile-tailored sites has tripled in the last year but still remains small, according to a new study. In its second annual mobile commerce audit, digital strategy firm Acquity Group found that 12% of the top 500 Internet retailers had sites optimized for mobile phones, up from 4% a year ago. ...Read the whole story

  • Donovan Taps Rubicon's Batson To Lead Digital Agenda by Joe Mandese

    In what is shaping up to be a battle of digital talent in Madison Avenue's media processing services business, industry leader Donovan Data Systems (DDS), Thursday named JT Batson president of its digital business operations. Batson, who joins DDS from the Rubicon Project, where he was executive vice president of revenue and global development, will be responsible for overseeing DDS digital systems operations, and for helping ad agencies figure out the best way of incorporating digital media into their back-office trading systems. ...Read the whole story

  • Facebook's Beacon Settlement Appealed By Privacy Advocate by Wendy Davis

    Facebook user and privacy advocate Ginger McCall, who objected to a class-action settlement stemming from the defunct Beacon program, has appealed the order approving the controversial deal. The agreement calls for Facebook to permanently shutter Beacon, its 2007 marketing program that told members about their friends' off-site retail purchases. ...Read the whole story

  • Nine Lives: As Second Life Changes Direction, Linden Lab CEO Steps Down by Gavin O'Malley

    Second Life creator Linden Lab on Thursday said Mark Kingdon was stepping down as CEO. The move comes at a difficult time for the company, which only weeks ago announced plans to cut 30% of its roughly 300 employees. ...Read the whole story

point-of-view Will IAB Networks And Exchanges Guidelines Live Up To Promise? by Jim Ewel

The IAB recently released the final version of their Networks and Exchanges Quality Assurance Guidelines. Overall, these guidelines have the potential to improve the quality ... ...More

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