Monday, June 28, 2010
  • Web Caught Up In World Cup Mania

    You know soccer has hit the big time in the U.S. when it's at the center of a ratings dispute between ESPN and CBS Sports. The spat stems from ESPN saying earlier this week that the 1.1 million people who watched at least some of the U.S. soccer team's 1-0 World Cup win over Algeria Wednesday made up the largest audience ever for a sports event online -- beating the Duke-Butler NCAA championship basketball game earlier this year. ...Read the whole story

  • Facebook Search Not A Priority Now For The Social Site

    Speculation that Facebook will allow all Open Graph-enabled Web pages that serve up in searches when a member clicks on the "like" button surfaced Friday, but a company spokesperson dismissed reports. ...Read the whole story

  • The 'Subliminal' Effects Of Banner Ads

    Consumers say they ignore static banner ads, and don't click on them, but eMarketer Senior Analyst David Hallerman cites stats from a Microsoft Atlas study that suggest the static strips running across the tops of Web pages still influence purchase decisions. ...Read the whole story

  • Knology Wins Round In Lawsuit Linking It To NebuAd

    The Internet service provider Knology has won a round in a potential class-action lawsuit accusing it of working with defunct behavioral targeting company NebuAd to install "spyware" on subscribers' broadband lines. ...Read the whole story

  • SkimWords Automatically Creates Affiliate Links For Publishers

    Assisting publishers with their affiliate partnerships, content monetization startup Skimlinks on Friday debuted a new product that automates their often-times arduous execution. Still in beta, SkimWords creates new affiliate links by automatically converting product references in editorial and user-generated content into geotargeted links directing consumers to specific purchase points. ...Read the whole story

  • More Mobile Customers Using Maps, Mostly In Apps

    A new comScore study finds 14% of U.S. mobile users, or 33.5 million people, accessed maps on their devices in April, a 44% increase from a year ago. People using maps one to three times per month increased 47% to 17.1 million users, while those doing so once a week grew 60% to 11.6 million users. The most frequent users, people looking at maps on a near daily basis, climbed 9% to 4.8 million. ...Read the whole story

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