Tuesday, June 29, 2010
  • Internet Emerges As Fastest Growing Segment Of Paid Product Placement

    The Internet is the fastest growing segment of the paid product placement industry, according to a new outlook from media industry economic analyst PQ Media. While still one of the smallest product placement mediums in the branded entertainment category, paid product placements grew 11.1% to $40 million in 2009, a year in which the overall marketplace declined 2.8% to $3.61 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2010-2014 being released today. ...Read the whole story

  • EU Could Ask Google, Bing To Hang On To Search Data Longer

    The watchdog group Privacy International will write to more than 200 European organizations this week -- urging to fight the adoption, or a portion, of the EU proposed Written Declaration 29 intended to protect children. The directive aims to serve as part of an early warning system that fights against pedophiles and sex offenders, but points to incorporating stored search engine data to serve as an early warning signal. ...Read the whole story

  • Report: Short-Form Video Still King

    Citing the success of Hulu and various efforts by YouTube, recent reports have heralded the dramatic rise of long-form video content. That said, consumers still far prefer watching short -- if not quite consumer-generated -- media, according to new research conducted by research/consulting firm Frank N. Magid Associates on behalf of video site Metacafe. ...Read the whole story

  • ClearSight Launches Targeting Platform Tying IP Addresses To Offline Data

    The start-up ClearSight Interactive on Monday launched a new behavioral targeting platform that is already raising eyebrows of privacy advocates. The company, which has collected 40 million "sticky" IP addresses, says its new platform, dubbed ClearProfile, will allow marketers to target Web users based on the profiles associated with their specific neighborhoods. ...Read the whole story

  • Mzinga Upgrades OmniSocial Platform

    Mzinga Tuesday unveiled the latest version of its flagship OmniSocial social media platform for business users that promises cloud-based hosting, a more user-friendly dashboard and deeper analytics. The company has also rolled out a mobile version of OmniSocial via applications for the iPhone and BlackBerry devices. ...Read the whole story

  • Zoove Expands Mobile Marketing Platform

    Direct mobile marketing company Zoove has launched its dialing system for running promotions across major U.S. carriers including Verizon Wireless and AT&T.; The company's StarStar dialing codes allow advertisers to reserve short numerical codes that mobile users can dial for special deals and offers. ...Read the whole story

  • Savings.com Gets Answers

    Online coupon destination Savings.com on Tuesday is expected to announce a new Answers feature for users to send and receive shopping-related questions and answers, hoping to offer online shoppers a forum to exchange advice on all aspects of their shopping experience, from how to score the best deals on electronics to tips about organizing a budget wedding. ...Read the whole story

  • Nat Geo's Prince Adds Digital Media Oversight

    Edward Prince Jr. has been promoted to the newly created position of COO for National Geographic Global Media (NGGM), broadening his responsibilities across all media platforms. He will also be responsible for the digital growth of National Geographic's media entities, from magazines and movies to television and digital media. Prince joined National Geographic in 2003 as vice president of business development of National Geographic Ventures, overseeing the negotiation and structuring of business partnerships and relationships with third parties. ...Read the whole story

The Long And Short Of The Coming Content Split

Last Thursday, Sports Illustrated launched its free iPad app. It's comprised of a handful of news and scores -- ultimately less content than what's available on SI.com -- and the option to buy a digital copy ...More

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