• New Privacy Bill Released, House To Consider Thursday by Wendy Davis

    Rep. Bobby Rush (D-Ill.) unveiled a privacy bill on Monday that would require companies to obtain people's opt-in consent before disclosing their personal information to third parties in some circumstances. ...Read the whole story

  • PopSugar Launches Social Shopping Game by Gavin O'Malley

    In an effort to more intimately connect female consumers with brands, online publisher Sugar Inc. on Tuesday is expected to launch a social shopping game named Retail Therapy. The game -- which debuts with a number of retail brands, including Banana Republic, Barneys New York, and Diane von Furstenberg -- encourages players to merchandise and design their own fashion boutiques, and dress their characters in popular styles and brands. ...Read the whole story

  • Google Promotes Tags With Free Trial by Laurie Sullivan

    Google has launched a promotion that runs through Friday giving small business owners 30 days free to test a new feature dubbed Google Tags. ...Read the whole story

  • Google Dethroned By 'All Other' Category by Laurie Sullivan

    Google may own the market for paid-search advertising and queries, but when it comes to customer satisfaction the Mountain View, Calif. company took a back seat to smaller competitors in the space this year, according to a research study. ...Read the whole story

  • Hitachi Pegs Red Bricks To Launch LifeStudio by Gavin O'Malley

    Hitachi Global Storage Technologies on Monday awarded Red Bricks Media the key digital ad assignment of launching its LifeStudio consumer product. ...Read the whole story

point-of-view The ROI of Social Media Marketing: More than Dollars and Cents by Augie Ray

Many marketers can draw a straight line between investments in social media marketing and financial results, but many more cannot. This doesn't mean social media ... ...More

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