A Virginia resident has sued online data aggregator and broker Spokeo for allegedly "unlawfully operating and profiting as a consumer reporting agency." In papers … Read the whole story
The recent hard times in the automotive industry have not dented the industry's display ad volume, according to a new report from campaign management … Read the whole story
Marketers able to mount multichannel, highly targeted ad campaigns are well positioned to capture a piece of the lucrative credit card business, according to … Read the whole story
Privacy legislation introduced on Monday by Rep. Bobby Rush (D-Ill.), chairman of the consumer protection subcommittee, is a "mixed bag" for the online ad … Read the whole story
One of the world's largest media agencies is investing in social media marketing in a big way with Universal McCann's launch of Rally, a … Read the whole story
Google Ventures has led a Series C venture capital round with founding investor Foundry Group, infusing $5.75 million in paid-search marketplace Trada, the companies … Read the whole story
Rocket Fuel has developed a formula to lower cost per action (CPA) and engagement metrics by an average of 43.75% compared with other targeting … Read the whole story