• IAB, Consumer Advocates Weigh In On Privacy Laws by Wendy Davis

    A senior Republican lawmaker expressed concern on Thursday that a privacy bill introduced by Rep. Bobby Rush (D-Ill.) could impose too many restrictions on businesses. Rush's measure would require Web companies to obtain users' explicit permission before sharing their personal information with third parties, unless those companies participate in a "universal opt-out" program operated by a self-regulatory program and overseen by the FTC. ...Read the whole story

  • RockYou Strikes Virtual Currency Deal With Facebook by Mark Walsh

    RockYou has entered into a five-year agreement to make Facebook Credits the exclusive payment option in its social games and applications on the social network. The deal, unveiled Thursday, is a boon for Facebook, as RockYou is one of the largest developers on the site, with about 34.6 million monthly active users and 2.7 million daily active users, according to Inside Network's AppData. ...Read the whole story

  • Skype Supports Marchex Click-To-Call Service by Laurie Sullivan

    PRIMEDIA wanted a path for its subsidiary Consumer Source to reach people nationwide looking to rent an apartment or home. The company supports about 20,000 advertisers. So it tapped a click-to-call Skype service that turns the Web company into a telecom carrier to support Web to landline phone calls. The service, offered through Marchex, relies on location and search queries on engines like Google. ...Read the whole story

  • iPad As A Business Tool? Probably Not Yet by Mark Walsh

    AT&T's activation of 3.2 million iPhones in the second quarter got the attention of the tech media Thursday, highlighting its continued importance to the company's wireless business. During its earnings conference call, AT&T said it activated 400,000 to 500,000 iPad 3Gs in the quarter, with usage about as expected -- higher than a typical iPhone user, but less than someone using a laptop. Apple said last week that 3 million of the Apple tablets had been sold since its April 3 launch. ...Read the whole story

  • AOL Launches 'Political' Campaign by Gavin O'Malley

    Campaigning for political ad dollars, AOL on Thursday debuted an online destination for campaigns, advocacy groups, and companies interested in targeting constituencies online. The AOL Advertising Politics hub connects to Ad Desk for Politics and Display University, both of which were designed by AOL to educate and enable political marketers to more easily purchase display advertising. ...Read the whole story

  • Microsoft Advertising Connects The Screens by Laurie Sullivan

    Multi-screen adoption of digital technology and devices has created a challenge for advertising to deliver relevant, targeted messages. The more connected the consumer, the greater expectation for bigger ideas. A study released Thursday by Microsoft Advertising gives advertisers insight into how a multi-screen strategy can build awareness, generate consideration and encourage purchases. ...Read the whole story

  • Nurun Promotes Yang To Chief Strategy Officer by Gavin O'Malley

    Canada's Nurun on Wednesday promoted Jim Yang to the position of chief strategy officer. To date, Yang has served as EVP, North American Operations, at the Montreal-based online ad services company. ...Read the whole story

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