The Federal Trade Commission is considering proposing a do-not-track mechanism that would allow consumers to easily opt out of all behavioral targeting, chairman Jon … Read the whole story
- COMMENTARYYahoo-Bing Search Alliance: Four Steps Advertisers Should Take to Transition to the Unified Platform
The Yahoo-Bing Search Alliance will result in a dramatic shift in the paid search marketing industry, changing the way advertisers manage their pay-per-click marketing … Read the whole story
Audio ads will become the next step in Google's advertising network, according to sources. The service will support the Android streaming music that Google … Read the whole story
Brands that buy rankings through paid search on engines powering retail Web sites experience better sales. After searching for a product on a retail … Read the whole story
As it seeks to broaden its offerings to capitalize on the social media explosion, email service provider StrongMail Systems has acquired digital agencies Conversa … Read the whole story
Location-based social networks are presently on the tip of everyone's tongue -- and arguably with good reason. Fresh off a funding round worth $20 … Read the whole story
Razorfish has carved out a new practice area aimed at helping CMOs get products and services to market more quickly. The initiative is based … Read the whole story
Granting new media greater representation on its Board of Directors, The Advertising Club on Tuesday night is expected to name five new inductees for … Read the whole story
