Wednesday, July 28, 2010
  • FTC Considers Do-Not-Track List

    The Federal Trade Commission is considering proposing a do-not-track mechanism that would allow consumers to easily opt out of all behavioral targeting, chairman Jon Leibowitz told lawmakers on Tuesday. The FTC is exploring the feasibility of a browser plug-in, possibly administered by the FTC itself, that would store users' targeting preferences. ...Read the whole story

  • Google Readies Audio Ads For Streaming Music Service

    Audio ads will become the next step in Google's advertising network, according to sources. The service will support the Android streaming music that Google VP of Engineering Vic Gundotra announced and previewed at Google I/O 2010 in May. ...Read the whole story

  • Study:Consumers Twice As Likely To Click Paid-Search Product Listings

    Brands that buy rankings through paid search on engines powering retail Web sites experience better sales. After searching for a product on a retail Web site, most shoppers click the top results on the page. ...Read the whole story

  • Strongmail Acquires Two Digital Agencies, Forms 'ThreadMarketing' Social Unit

    As it seeks to broaden its offerings to capitalize on the social media explosion, email service provider StrongMail Systems has acquired digital agencies Conversa Marketing and Magnetik. The two firms, which have worked together on strategy and design for some time, will be combined with existing StrongMail employees to create a standalone unit within the company known as "ThreadMarketing." ...Read the whole story

  • Forrester: Wait Until Location-Based Services Hit Scale

    Location-based social networks are presently on the tip of everyone's tongue -- and arguably with good reason. Fresh off a funding round worth $20 million, Foursquare just hit 2 million users, Twitter is busy revamping its Places feature, and CNNMoney just tapped Gowalla to support its annual "100 Best Places to Live" list. ...Read the whole story

  • Razorfish Starts New Rapid-Prototyping Practice

    Razorfish has carved out a new practice area aimed at helping CMOs get products and services to market more quickly. The initiative is based on the agency's "agile" methodology, in which designers and technologists rapidly create rough drafts of Web sites and digital marketing campaigns, then modify them based on customer feedback. ...Read the whole story

  • Ad Club Names Board, Honorees, Grants Digital More Seats At The Table

    Granting new media greater representation on its Board of Directors, The Advertising Club on Tuesday night is expected to name five new inductees for the 2010-2011 period, including Jerry Canning, industry director of financial services at Google, and Tim Castelli, VP of Eastern sales at AOL. ...Read the whole story

Yahoo-Bing Search Alliance: Four Steps Advertisers Should Take to Transition to the Unified Platform

The Yahoo-Bing Search Alliance will result in a dramatic shift in the paid search marketing industry, changing the way advertisers manage their pay-per-click marketing programs. Under the new alliance, which starts this fall for U.S. accounts, ...More