Less than two months after stepping down as the top digital executive of French agency holding company Publicis Groupe, Madison Avenue digital wunderkind David … Read the whole story
Beating Google to the punch, News Corp.'s IGN Entertainment on Wednesday debuted a social gaming network dubbed MyIGN. The site encompasses a suite of … Read the whole story
Worldwide, who or what has been driving the rapid adoption of social networks? Well, women deserve far more credit (blame?) than men, according to … Read the whole story
Chiming in on a high-profile dispute, the business-to-business publishing company Reed Elsevier is asking a federal appeals court to uphold a finding that TheFlyOnTheWall.com … Read the whole story
ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll video ads and signed Jeep through Universal McCann as the first brand to … Read the whole story
One-third of U.S. companies plan to maintain or increase marketing budgets in the 2010-2011 fiscal year, and a higher percentage will setup guidelines and … Read the whole story
Capitalizing on the rise of group buying online, Groupon competitor DealOn Media has launched an Internet-based exchange allowing deal suppliers to bid to get … Read the whole story
Thanks in part to its new 4G Evo smartphone, Sprint Nextel for the first time in three years added net total wireless customers in … Read the whole story