• Facebook Going 'Places' With Check-In Offering by Laurie Sullivan

    Facebook launched a feature Wednesday evening allowing members to share real-life locations with online friends, as expected. The feature, Places, along with an iPhone app, rolls out immediately in the U.S. first, but the plan is to launch the app in other countries and on other smartphones. From Facebook's headquarters in Palo Alto, Calif., Mark Zuckerberg, Facebook CEO and founder, explained how Places helps members share their location, allows them to see who's around them, and provides a discovery tool for new businesses nearby. ...Read the whole story

  • Ad Auction Marketplace Debuts Futures Market, Predictive Pricing Model by Gavin O'Malley

    Auction marketplace AdBidCentral on Wednesday debuted a media futures platform for media buyers to plan and place campaigns in advance, while ostensibly maintaining control over pricing and availability of inventory. AdBidCentral's technology endeavors to offer media buyers insights into future pricing for premium media, along with the efficient execution of campaigns using ad formats from rich media to video. ...Read the whole story

  • Blogger Sued By Copyright Troll Argues He Had 'Implied License' by Wendy Davis

    A blogger sued for allegedly reposting a Las Vegas Review-Journal article has raised an argument that, if accepted, could affect a broad swath of copyright infringement cases. The blogger, Jan Klerks, who publishes the noncommercial site www.skyscrapercity.com, about urban development, argues that the newspaper granted him an implied license to republish its articles by encouraging readers to save the pieces and send them to others. ...Read the whole story

  • Starcom-BermanBraun Tie-Up Creates Digital Content 'Pipeline' For Brands: Desmond by Gavin O'Malley

    Publicis Groupe's Starcom MediaVest Group on Wednesday announced a deal with production company BermanBraun to spend north of $100 million in advertising across various entertainment Web sites. Starcom clients will be able to help shape sites that are still in development, said Laura Desmond, Global CEO of Starcom MediaVest Group. Publicis Groupe veteran Brian Terkelsen, president of Starcom's branded entertainment unit, LiquidThread, has been pegged to manage the initiative. ...Read the whole story

  • FCC Report: Mobile Broadband Not As Fast As Advertised by Mark Walsh

    A new report on consumer broadband service from the Federal Communications Commission suggests the quality of mobile broadband service lags growing demand. FCC Chairman Julius Genachowski has made expanding mobile broadband capacity a key goal of the agency's national broadband plan. ...Read the whole story

  • Could Cloud Computing Push Mobile Games Past $1.5B In 2014? by Laurie Sullivan

    Casual games continue to drive game play on mobile devices, making the need for faster broadband connections critical. Sixty four million people will play games on a mobile device at least once monthly this year, excluding preinstalled games, a number research firm eMarketer expects to near 94.9 million by 2014. ...Read the whole story

  • Report: Mobile Marketing Challenges Abound by Mark Walsh

    A lack of analytics, audience size and fragmentation are among the still face mobile marketers despite the growth mobile media consumptions, according to a new report from digital agency 360i. When it comes to research on mobile usage and advertising, for instance, the firm points out that it's often not as extensive as that covering Web sites and Internet users. ...Read the whole story

  • Despite Changes, Buzz Still Violates Privacy Say Gmail Users Suing Google by Wendy Davis

    Web users suing Google about its new Buzz platform argue in new court papers that the program continues to infringe on their privacy notwithstanding recent tweaks. "Despite making several rounds of modifications in the week after introducing Buzz, Google has not sufficiently altered the Buzz program to remedy the ongoing privacy violations," Gmail users allege in an amended complaint filed recently in U.S. District Court in San Jose. ...Read the whole story

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