Friday, August 20, 2010
  • AT&T Business Directory Relaunches With Search And Social Focus

    AT&T's business directory reentered the online market Thursday with the launch of its new Web site, complete with geo-location targeting, social services through Facebook and partnerships all with the aim of turning the portal into a community. The focus remains on local businesses and partners. ...Read the whole story

  • Apple Shuts Down Quattro Wireless To Focus On iAd

    Starting in September, Apple will focus its mobile advertising efforts entirely on the iAd, which runs ads in applications on the iPhone and iPod. As a result of that decision, the company is shutting down the Quattro Wireless mobile ad network it acquired in January for $275 million. ...Read the whole story

  • When Is Crowd Sourcing Like A Squirrel Fight?

    Crowd sourcing agency Victors & Spoils has seen the future of digital campaign management -- and it's one big squirrel fight. Or at least that's the name of its new digital platform, which will eventually let creatives manage and execute campaigns of any scale in a secure yet fluid environment. ...Read the whole story

  • New York Closes Book On 'Data Pass' Marketing, Collects $10MM In Fines

    Post-transaction company Affinion, which allegedly duped Web users into signing up for paid subscriptions to discount clubs, has agreed to pay $8 million to settle a probe by New York Attorney General Andrew Cuomo. The settlement resolves New York's investigation into "data pass" marketing, which occurs when online retail sites transfer customers' credit card information to third parties like Affinion, which then enrolled consumers in discount programs at a cost of up to $20 a month. ...Read the whole story

  • IBM Builds Search Engine, Redefines Analytics Tools

    IBM has created a search tool that allows North Carolina State University to crawl through massive amounts of Web data on blogs, forums, reports, industry related news portals and government Web sites. Similar to a search engine bot, the query gathers data and produces a short list of potential investors for projects. ...Read the whole story

  • G2 Names Hull ECD

    WPP's G2 on Thursday named Brian Hull as Executive Creative Director in G2 USA's Interactive Marketing Practice. In this new role, Hull will be expected lead the digital creative departments in G2's New York and Philadelphia offices. Hull most recently served as Group Creative Director at Organic, where he was responsible for the creative management and execution of large-scale efforts for multiple brands across the Organic/Omnicom network. ...Read the whole story

TV Everywhere: How Exhausting!

I used to work for a publisher whose favorite joke to tell to audiences was: "This just in: the good news: they have finally developed an airplane powered by electricity ... the bad news is that ...More

    Recent Most Read Stories