• Webtrends Analytics, Marin Search Integrate Platforms by Laurie Sullivan

    Analytics firm Webtrends and paid-search tech company Marin Software have licensed and built each other's technology into their respective platforms. The move aims to provide marketers with additional advertising campaign management support to maintain the highest ROI across search engine campaigns on Google, Bing and Yahoo, as well as Facebook. ...Read the whole story

  • Cisco To Buy ExtendMedia, Ups Multiscreen Offerings by Gavin O'Malley

    Preparing to take on the increasingly Web video world, Cisco announced plans to buy online video content manager ExtendMedia. Terms of the deal were not disclosed, but Boston-based ExtendMedia had previously raised about $33 million in capital. ...Read the whole story

  • AdoTube's New Platform Energizes In-Stream Ad Growth by Gavin O'Malley

    To help advertisers with their in-stream ad campaigns, video ad network AdoTube debuted its in-stream video advertising platform. AdoTube aims to expand in-stream ad opportunities by giving users the ability to take advantage of any ad asset on any video player within any publisher or network. ...Read the whole story

  • mobile Bader: Focus On Mobile Gear Crowds Out User by Mark Walsh

    To keep from getting caught up in the fixation on mobile gear instead of end users, he advised audience members to focus on creativity, consumer insights and traditional marketing methods. "My proposition is that mobile is about consumers who are mobile, not phones," he said. ...Read the whole story

  • social media Suit Distinguishes Facebook's Click-Fraud Liability by Wendy Davis

    The mixed decision, issued this week by U.S. District Court Judge Jeremy Fogel in San Jose, Calif., draws a line between clicks that were "fraudulent" in the sense that the clicker had dubious intentions, and clicks that were improper for other reasons, such as when technical problems prevented users from reaching a landing page. ...Read the whole story

  • Mobile Execs Bullish On GPS, Location-Based Services by Mark Walsh

    Mobile experts from Microsoft, Research in Motion and other companies Tuesday highlighted GPS and other location-based technologies as a key to boosting consumer engagement and marketing efforts on mobile devices. ...Read the whole story

  • I Said, 'YOU ARE BREAKING UP!' by George Simpson

    Google Labs is testing an "undo" button on Gmail that gives you 30 seconds to stop an email from reaching its recipient. If they extended ... ...More

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