• online publishing Warner Bros., Disney Take New Tack On Piracy by Wendy Davis

    Hollywood studios have often argued in court that Web sites hosing pirated clips infringe on copyright, but this week Warner Bros. and Disney tried a more unusual approach: They sued a company for allegedly enabling infringement by placing ads on sites with infringing clips. ...Read the whole story

  • Adap.tv Open Video Marketplace Launches Brand Impact by Laurie Sullivan

    Adap.tv launched the Brand Impact offering in its marketplace with a variety of tools and partners. The marketplace, built on an open platform, allows for additional partnerships. It recently rolled out with two tool providers. While one ensures ads don't appear near objectionable content, the other provides real-time measurement and optimization analysis. ...Read the whole story

  • ShareThis Puts A Value On Shared Content by Laurie Sullivan

    ShareThis plans to release two analytics tools that allow advertisers and marketers to determine the value of content being shared across Web sites. Through both, Social Reach and Audience Index, brands have an opportunity to understand the value of social traffic. ...Read the whole story

  • 'USA Today' Revamps Management, Names Kurtz Digital Chief by Gavin O'Malley

    Marking the most radical shift in the paper's history, USA Today announced a major organizational restructuring. Steve Kurtz has been appointed vice president of digital development, and will focus on developing and maintaining technology and systems to support USA Today's existing "dotcom," mobile, iPhone and iPad platforms. Kurtz will also oversee the development and acquisition of digital and emerging platform space. ...Read the whole story

  • Etsy Raises $20M, Names Freed COO by Gavin O'Malley

    Riding high off a tough economy and consumers' broadening tastes, online crafts marketplace Etsy has raised an additional $20 million in venture capital. Index Ventures participated in this latest round, along with existing investor Accel Partners. ...Read the whole story

  • social media Suit Charges Facebook Violates Law Shielding Minors by Wendy Davis

    The lawsuit, filed on behalf of minors David Cohen and Shelby Orland, states that Facebook's use of its like button violates a California law requiring that parents give permission before minors' names or likenesses can be used in ads. "Facebook makes no effort to obtain parental consent," the complaint asserts. ...Read the whole story

  • Steve Madden To Step Up Mobile Efforts by Mark Walsh

    Steve Madden is planning a bigger push into mobile as the shoe retailer seeks to tighten the link between in-store and online shopping via customers' handsets. After launching a mobile-optimized site this spring, the company plans to add a mobile-specific loyalty program and to boost in-store advertising for text message promotions. ...Read the whole story

cached out Email Needs Improvement, Not Google Voice or Wave by Aaron Shapiro

Those watching the Google Wave crash have posited that the communications platform failed because it was hard to use. But in the end, Google Wave, ... ...More

Follow MediaPost