Thursday, September 23, 2010
  • Facebook Ends Conversion Tracking For Ads

    Facebook is shutting down the beta version of a conversion tracking tool it launched earlier this year allowing advertisers to track activity on their Web sites after someone clicks or views their ad on Facebook. The aim was to help marketers determine the ROI of Facebook campaigns by tracking actions like registrations or sales driven by ads on the social network. ...Read the whole story

  • Mobile Mania Hits Madison Square Garden

    Madison Square Garden will tap into Phizzle's mobile marketing platform to power marketing campaigns for the New York Knicks, New York Rangers, and New York Liberty, along with regional television networks MSG and MSG Plus, and the company's digital marketing database the MSG Insider. ...Read the whole story

  • Q&A: 360i's David Berkowitz On Mobile Marketing

    With the release of 360i's Mobile Marketing Playbook last week, Online Media Daily asked David Berkowitz, who leads the digital agency's emerging media and innovation practice, to discuss some of the topics covered in the guide including a range of topics that span mobile advertising, applications and m-commerce. Berkowitz is also a contributor to the MediaPost's Social Insider column and a contributor to Ad Age's Digital Next blog. Here's what he had to say about the mobile landscape. ...Read the whole story

  • Boomers Ahead On Tech Curve Where It Counts: Their Wallets

    While Boomers are arguably less tech-savvy than younger consumers, they spend more money on technology, and on the Web, than any other age demographic. That's according to a new report from Forrester, which details tech adoption among American and Canadian consumers in the second quarter of the year. ...Read the whole story

  • Google Goes After Unverified Drug Sellers

    Google is seeking a court order banning two AdWords sellers from advertising prescription drugs on the site. In a lawsuit filed Tuesday in U.S. District Court in San Jose, Calif. Google alleges that Omar Jackman of Brooklyn and another person, identified only as "Simon," sell prescription drugs via AdWords even though they haven't been approved by the Verified Internet Pharmacy Practice Sites program. Google alleges that this activity violates its contract with marketers, which bans promotion of online pharmaceutical sites that haven't been verified. ...Read the whole story

  • comScore: Search And Ad Retargeting Produce Lift

    Retargeting generated the highest lift in trademark search behavior at 1,046%, among six different media placement strategies, according to a comScore study released Wednesday. ...Read the whole story

  • Data Broker Refunds Fees Paid For 'Privacy Lock'

    Online data broker US Search has settled a Federal Trade Commission complaint by agreeing to refund fees paid by 5,000 Web users who purchased its "PrivacyLock," touted as a service that would remove information about them from the company's site. ...Read the whole story

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