Facebook is shutting down the beta version of a conversion tracking tool it launched earlier this year allowing advertisers to track activity on their … Read the whole story
Madison Square Garden will tap into Phizzle's mobile marketing platform to power marketing campaigns for the New York Knicks, New York Rangers, and New … Read the whole story
With the release of 360i's Mobile Marketing Playbook last week, Online Media Daily asked David Berkowitz, who leads the digital agency's emerging media and … Read the whole story
While Boomers are arguably less tech-savvy than younger consumers, they spend more money on technology, and on the Web, than any other age demographic. … Read the whole story
Google is seeking a court order banning two AdWords sellers from advertising prescription drugs on the site. In a lawsuit filed Tuesday in U.S. … Read the whole story
Retargeting generated the highest lift in trademark search behavior at 1,046%, among six different media placement strategies, according to a comScore study released Wednesday. Read the whole story
Online data broker US Search has settled a Federal Trade Commission complaint by agreeing to refund fees paid by 5,000 Web users who purchased … Read the whole story