• Medialets Debuts 'Adaptable' Mobile Ads by Mark Walsh

    Medialets, the company that introduced the shakeable ad for Dockers last year, today rolls out its latest mobile format: a new type of expandable ad that can unfurl gradually in any direction instead of all at once. The in-app "Adaptable" unit, designed for Apple iOS devices but geared especially to the iPad, is aimed at giving marketers more control of where dynamic ad creative displays on the screen. ...Read the whole story

  • Study: Some Mobile Users Shopping Via Mobile Only by Mark Walsh

    A new study by mobile ad network Millennial Media and comScore suggests that a small segment of mobile consumers prefer to shop via mobile rather than other ways. Among the 8% of wireless subscribers who are mobile retail users, 27% said they had purchased or browsed retail items only through their handsets in the last 30 days as opposed to online or in brick-and-mortar stores. ...Read the whole story

  • iPad Scrapbook Adds Options To American Greetings Digital Apps by Laurie Sullivan

    Comforting words that make people laugh and smile will soon have a place on Apple's iPad. American Greetings plans to launch a free iPad scrapbook-like application in time for the holidays that consumers can customize with text, colors and holiday trimmings and stickers. ...Read the whole story

  • Podell Steps Down As CEO Of Next New Networks by Gavin O'Malley

    On the heels of reaching its one-billionth page-view, Web TV network creator Next New Networks is losing its CEO Lance Podell. Citing personal reasons, the company said Podell was relinquishing day-to-day responsibilities as CEO, and assuming the position of Chairman of the Board. ...Read the whole story

  • NJ Supreme Court To Consider Bloggers' Argument That Shield Should Cover Comments by Wendy Davis

    The New Jersey Supreme Court has agreed to hear an appeal by life coach and blogger Shellee Hale, who argues that a state appellate court wrongly determined that she wasn't a "journalist" for purposes of the state's shield law. Hale, who criticized the software company Too Much Media on a message board, argues she was acting as an "Internet reporter investigating corruption" at the time she posted her comments on the message board and, therefore, is entitled to protect the identity of her sources. ...Read the whole story

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