Monday, September 27, 2010
  • Craigslist Could Still Face Prosecution, Despite Shuttering Adult Services

    Craigslist says it is still concerned that South Carolina Attorney General Henry McMaster will attempt to prosecute company executives for aiding and abetting prostitution, even though the site shuttered its adult listings at the beginning of the month. ...Read the whole story

  • Going Shopping: Glam Taps Roston To Head M&A Efforts

    To bolster continued M&A efforts, female-focused media and ad network Glam Media on Friday appointed Adam Roston to run its corporate development efforts. Most recently, Roston served as Director of Corporate Development at Microsoft, where he managed an M&A team covering businesses generating a reported $30 billion in annual revenue. ...Read the whole story

  • Study: Requiring BlackBerrys Hurts Brand

    Corporate policy mandating that employees use BlackBerry phones for work may actually undermine brand loyalty to the smartphone line, suggests a new report from Crowd Science. The market research firm found only 35% of people whose smartphones were selected by their companies said they were "very satisfied" with their phone compared to about 60% of users who had some input in the choice of devices. Research in Motion's BlackBerry, long dominant in the enterprise market, is the phone brand most often chosen by companies for their workforce. ...Read the whole story

  • Efficient Frontier Crosses Channels, Ventures Into Facebook

    Efficient Frontier Monday plans to release a Facebook advertising service that allows marketers to optimize Facebook alongside search and display ads. The move aims to effectively allocate budgets, quickly build ads, and gain higher return on investments (ROI) through optimization and reporting. ...Read the whole story

  • Netflix And NBC Expand Content Partnership

    Netflix and NBC Universal on Friday expanded their content-sharing agreement to include more media properties, including USA Network and Syfy. More than 75 episodes of Syfy's "Battlestar Galactica" as well as "Destination Truth" and "Eureka" will now be available on the service, in addition to the USA series "Psych," "In Plain Sight" and "Monk." Also renewed is the deal to distribute past seasons of "30 Rock," "The Office" and "Saturday Night Live." ...Read the whole story

  • Marin Releases Holiday Cheer, Tips And Conversion Rate Data

    Conversion rates -- or the likelihood that someone clicking on a search ad either will buy or download something -- continue to rise, according to data that Marin Software plans to release Monday. The insights into the 2010 holiday season published in "The Search Marketer's Guide for the Holidays: 10 Tips for a Successful 2010" consider findings from online sales the search company managed during last year's holiday season. ...Read the whole story