• Yahoo Debuts Entertainment, New Shows by Mark Walsh

    Marking its first collaboration with Ben Silverman's Electus entertainment studio, Yahoo Wednesday launched a new video series intended to capitalize on the popularity of TV shows like "Dancing with the Stars" and dance videos online. "Ready. Set. Dance!" will present a dance competition over 12 weekly episodes on Yahoo Music with State Farm serving as the sole sponsor. ...Read the whole story

  • EA Digs Into Data To Cross Ad Channels by Laurie Sullivan

    Electronic Arts (EA) plans to unveil Thursday a cross-platform reporting dashboard that pulls in data and assists advertisers allocate ad buys and budgets across the company's online, console, mobile properties, as well as email and social sites. ...Read the whole story

  • Pew: Majority Of Americans Researching Products Online by Mark Walsh

    Using the Internet to research product purchases has become a common practice for many people, according to a new study from the Pew Research Center's Internet and American Life Project. The nonprofit organization found 58% of Americans perform online research of products and services they're considering buying, up from 49% in 2004. ...Read the whole story

  • Hendell Out In MRM Reorganization by Gavin O'Malley

    As part of a broader management shift, Reuben Hendell is out as CEO of MRM Worldwide, the agency said Wednesday. Taking Hendell's place -- effective October 11 -- is Marc Landsberg, who most recently served as a director at private equity firm Lake Capital, following top posts at Arc Worldwide and Leo Burnett. ...Read the whole story

  • 'WSJ' Reports Digital Ad Rev Up, Jabs At 'Times' by Gavin O'Malley

    Digital ad revenue at The Wall Street Journal was up a healthy 30% during its most recent quarter, according to a company memo circulated Wednesday. "As a basis of comparison, for the same three month period the New York Times has forecast ... total digital advertising revenue ... to rise 14%," Les Hinton, CEO and publisher of The Wall Street Journal, boasted in the memo. The memo was published Wednesday by PoynterOnline. ...Read the whole story

  • Google's Seven Display Ad Predictions by Laurie Sullivan

    What will display advertising look like by 2015? At the Interactive Advertising Bureau's MIXX Conference 2010 in New York, advertising execs got a taste this week of the future of display advertising from Neal Mohan, vice president of product management at Google, and Barry Salzman, managing director of media and platforms at Google. ...Read the whole story

  • VivaKi 'Pool' Finds Users Also Like To Select Ads For Short-Form Video by Joe Mandese

    The Pool, the new advertising research and development think tank created by Publicis' VivaKi unit, Wednesday evening released the second wave of research testing emerging online video advertising formats, and once again found that the most optimum ad models are ones in which consumers select the brands messages they want to receive. ...Read the whole story

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