• FTC To Recommend Self-Regulation, Not New Laws, Says Commission Member by Wendy Davis

    The Federal Trade Commission's upcoming report about behavioral advertising will include suggestions for how online ad companies can better protect consumers' privacy, but won't recommend that Congress enact new laws, commission member Julie Brill said on Tuesday. ...Read the whole story

  • Deep Focus Acquired By Engine USA by Gavin O'Malley

    British-backed marketing services group Engine USA on Tuesday announced the acquisition of digital agency Deep Focus, the latest example of a large foreign holding company acquiring an up-and-company domestic agency. "Ambitious" is how Martin Puris, chief executive officer of Engine USA, describes his company's mission, which is "nothing short of creating a radically new, collaborative environment, free of ancient baggage and earn-out based financial models." Deep Focus CEO Ian Schafer said the acquisition was not an exit for the agency, but "a grand-freaking-entrance." ...Read the whole story

  • Yahoo Revenue Falls Short Of Expectations by Mark Walsh

    Weaker-than-expected revenue growth for Yahoo in the third quarter won't ease the pressure on CEO Carol Bartz to deliver improved results nearly two years after she was brought on to reverse the Web portal's sagging fortunes. A reduced fourth-quarter revenue outlook from Yahoo won't help, either. ...Read the whole story

  • Widgetbox To Let Anyone Make Mobile Apps, Push Distribution Beyond App Stores by Mark Walsh

    Application developer Widgetbox has introduced a new self-service offering for creating mobile apps quickly and inexpensively for the iPhone and Android devices. ...Read the whole story

  • Times Offers Details On 'Metered-Model' During Earnings Call by Gavin O'Malley

    In the third quarter, digital ad revenues rose 14.6% at The New York Times Company -- from $68.3 million to $78.3 million -- which partially offset a 5.8% decrease in print ad revenues. Internet advertising revenues at the News Media Group increased 21.6% to $47.4 million from $39 million, which Times Co. attributed to strong growth in national display advertising. All told, online ad revenues made up 27% of the company's total ad revenues in the third quarter. ...Read the whole story

  • eBay's ProStores Gives Small Merchants Paid-Search Option by Laurie Sullivan

    Retailers without an online presence and marketing strategy this holiday season run the risk of losing millions in sales. ProStores introduced Tuesday a search advertising tool to help small- to-mid-size retailers that are building an online presence be discovered by consumers searching across Google, Yahoo, Bing and Facebook. The eBay company tapped Clickable to provide the service. ...Read the whole story

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