Tuesday, October 26, 2010
  • Starbucks Expands Mobile Payments To New York City

    Starbucks customers in New York City and Long Island can begin buying their java by swiping their iPhone or BlackBerry devices at the register in the latest rollout of the company's mobile payment application. ...Read the whole story

  • Branded Content Finds Home On Portals, Social Sites

    Taking branded content to consumers at portals or on social media sites like Facebook and Twitter has emerged as an answer to the problem of finding or aggregating the perfect audience. That's because the audience already exists and it gives companies one-on-one conversations that provide an opportunity to fundamentally change how they market themselves. It's no longer necessary to drag consumers back to branded Web sites, according to Andrew Solmssen, managing director at Schematic, an interactive ad agency. "Because guess what, they're not coming," he says. ...Read the whole story

  • Condé Nast Gives Fairchild More Style

    Effective immediately, Style.com is being folded into Fairchild Fashion Group, parent Condé Nast said Monday. To date, Condé Nast Digital ran the popular fashion resource. "We saw a new opportunity to align the Style.com brand along with WWD/ WWD.com and move the Web site and editorial team," Maurie Perl, SVP and chief communications officer at Condé Nast, told Online Media Daily. ...Read the whole story

  • FTC Shakes 'Google Money Tree'

    Four individuals who allegedly ran the "Google Money Tree" scam have agreed to pay $3.5 million to settle a Federal Trade Commission complaint. The FTC alleged that the defendants lured consumers into providing credit card numbers by promising people that they could rake in up to $100,000 in six months. But consumers weren't adequately informed that once they made a purchase, they would automatically be enrolled in a program that charged them more than $70 each month. ...Read the whole story

Eat. Pray. Sauté.

Where advertising to food lovers is concerned, it's a quick leap from engaged to activated. ...More