• Facebook Launches Email, Broader Messaging Platform Featuring 'Social Inbox' by Mark Walsh

    As anticipated, Facebook on Monday unveiled a new email service, but as part of a broader platform that creates a hub for all online communication including SMS, chat, and email and a "social inbox" that automatically prioritizes messages from Facebook friends. Users can also see all the online conversations they've had with friends. ...Read the whole story

  • Wenner Media Sued For Alleged SMS-Spam by Wendy Davis

    Wenner Media, which publishes Rolling Stone, Men's Journal, US Weekly and other magazines, has been hit with a potential class-action lawsuit for allegedly sending SMS-spam to potential subscribers. ...Read the whole story

  • Report: Retailers Wild For Facebook by Gavin O'Malley

    Retailers are head-over-heels for Facebook, according to research from Media Logic. For many retailers, Facebook has become a hub for branded properties stretching out to all manner of microsites, apps, commerce sites, and blogs -- not to mention physical stores and events. "It is not hyperbole to say that Facebook may be to this century what TV was to the last," said Ronald Ladouceur, EVP and Executive Creative Director of Media Logic. ...Read the whole story

  • Mobclix Adds Real-Time Bidding To Mobile Ad Exchange by Mark Walsh

    Real-time bidding has become a key feature of online ad exchanges, allowing advertisers to buy targeted ad impressions individually and instantaneously. Lately, real-time bidding (RTB) has been finding its way into mobile advertising as well. In that vein, mobile ad exchange Mobclix today announced it has started offering RTB for its ad inventory. ...Read the whole story

  • SearchIgnite Develops DSP: Giving Attribution To Search, Display, Social by Laurie Sullivan

    SearchIgnite has been quietly developing demand side platform (DSP) technology that lets brands get a clear view of multiple types of campaigns. On Tuesday the company plans to launch the platform that lets advertisers buy media on real-time bidding and auction-based networks like Google's and Yahoo Right Media's ad exchanges. The platform supports a variety of display ad formats such as segment targeting and retargeting. ...Read the whole story

Follow MediaPost