• Mint.com's StumbleUpon Social Strategy Trumps Search Marketing by Laurie Sullivan

    StumbleUpon released an Android app recently. One of the most popular tools has become the app discovery feature where a site visitor picks a few categories to find apps. More than one million apps have been stumbled on. The success is no surprise for some execs. ...Read the whole story

  • Mpire Poised To Announce Partnership With AOL's ADTECH by Gavin O'Malley

    Ad verification and optimization technology provider Mpire on Monday is expected to announced a partnership with AOL Advertising's ad-serving platform ADTECH. Per this latest deal, ADTECH's sales and account management teams will now offer customers and prospects the option to verify, measure, and protect their campaigns using Mpire's AdXpose service, which will be embedded into ADTECH IQ's server. ...Read the whole story

  • 11 Jeggings Jegging: Shopkick Debuts '12 Days' Holiday Promotion by Mark Walsh

    Continuing to ramp up its holiday push, location-based service shopkick has launched a promotion dubbed "The 12 Days of Kickmas" giving shoppers a chance to win one of 12 daily prize packages just by walking into the stores of shopkick retail partners such as Best Buy, Target and Macy's. ...Read the whole story

  • Commerce Dept. Criticized For 'Lack Of Rigor' On Privacy by Wendy Davis

    As the Department of Commerce readies recommendations about online privacy, the advocacy group World Privacy Forum is raising questions about the agency's track record. A new report, "The US Department of Commerce and International Privacy Activities: Indifference and Neglect," states that the agency's history "indicates a lack of rigor regarding enforcement and compliance in the privacy programs it administers." ...Read the whole story

  • Portal Home Pages Show Display Ad Gains by Mark Walsh

    A new report concludes that online display advertising looks solid based on an analysis of ad placements on the major Web portals' home pages. Among Yahoo, AOL, YouTube and MSN, the Microsoft property stood out as having the highest proportion of low-quality ads. ...Read the whole story

  • Do Brands Really Know Where Ads Appear? by Laurie Sullivan

    The advertising industry needs to step up and create more transparency around where ads will place on Web sites by providing exact URLs and other identifying data. That's according to Xuhui Shao, CTO at Turn, who estimates up to 40% of publisher Web sites don't reveal the exact URL to brands. ...Read the whole story

  • Wyden Nixes Anti-Piracy Bill, For Now by Wendy Davis

    Sen. Ron Wyden has put the kibosh, at least temporarily, on a controversial anti-piracy bill that would have allowed the government to shut down domain names that allegedly host sites dedicated to copyright infringement. ...Read the whole story

  • advice Avoiding The 'Google Slap' by Dush Ramachandran

    The dreaded "Google Slap" is common fear among marketers today. If you're not familiar, the term refers to Google significantly lowering the Quality Score of ... ...More

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