Tuesday, November 23, 2010
  • Amazon Price Comparison App Aims At Brick-and-Mortar Stores

    Amazon will use the iPhone as a vehicle for snagging more business from brick-and-mortar stores this holiday season. With the company's new price comparison app for the iPhone launched Monday, users can scan a product barcode, snap a picture of an item, or say a product's name to find out if they can get a better deal from Amazon. ...Read the whole story

  • Court Rules Against Arbitration In Lawsuit Vs. ISP Stemming From NebuAd Partnership

    A court has handed a defeat to Internet service provider Bresnan Communications in privacy litigation stemming from its partnership with defunct behavioral targeting company NebuAd. In a ruling issued last week, U.S. District Court Judge Richard Cebull rejected Bresnan's attempt to send the potential class-action lawsuit to arbitration. Bresnan had argued that consumers had agreed in a clause in their subscriber agreement and acceptable use policy to resolve all disputes in arbitration, but Cebull ruled that the term wasn't valid. ...Read the whole story

  • Paid Search Connecting More Advertisers With Consumers This Holiday Season

    Advertisers continue to spend more on search engine marketing this holiday season to reach consumers clicking through paid-search ads to purchase online. ...Read the whole story

  • Better Advertising Betters Industry 'Assurance' By $9.5MM

    Better Advertising has raised $9.5 million, the behavioral ad regulation start-up said Monday. Cofounded by former About.com CEO Scott Meyer, Better Advertising's platform helps online advertisers and publishers show their compliance with industry ad targeting guidelines. Private equity firm Warburg Pincus led the round, which also included investment from every member of the company's management team, including Meyer. ...Read the whole story

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