Best Buy has gained attention for its alacrity in adopting new media tools like Twitter for providing customer service (its Twelpforce) and mobile shopping … Read the whole story
Which tools do experienced digital marketers rely on to develop their marketing strategies, plans, and programs? There are many valuable resources to provide insight … Read the whole story
A Forrester study released Monday confirms what marketers thought: Americans spend as much time online as they do watching television. The average U.S. household … Read the whole story
Signaling broader social ambitions, Glam Media on Monday named Ryan Stern as head of a newly created Social Communities unit. With its blog-based origins, … Read the whole story
The Associated Press, Microsoft, and musical group The Eagles are among dozens of organizations now urging an appellate court to rule in Viacom's favor … Read the whole story
Automation and self-service technology will turn co-op coupon services into Google AdWords for daily deal sites. DealOn, a group-buying Web site and deal distribution … Read the whole story
From the second quarter of the year to the third, overall brand safety of online display inventory decreased by 6%, according to AdSafe Media, … Read the whole story