Thursday, January 20, 2011
  • Mobile Advertising Could Become Answer To Sustainable Growth

    Mobile gives Google "long-term growth insurance." That's how iSuppli's research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. tech company to continually grow revenue. Search, the cash cow, and video/display generate short-term revenue growth as the two remaining pillars. But some think it's mobile that could do the mooing. ...Read the whole story

  • Joost Video Network Becomes Stand-alone Business Unit

    Adconion Media Group plans to announce Thursday the spinoff of the Joost Video Network into a stand-alone business unit. The newly launched digital media company will provide premium branded solutions for advertisers and brand marketers seeking to target audiences with in-stream and in-banner video advertising. ...Read the whole story

  • Bonnier Teaming With CP+B On Tablet Ads

    Bonnier made a splash last April when it unveiled an iPad edition of Popular Science, built with its Mag+ digital magazine platform. Since then, the publisher has turned out iPad versions of 10 other titles. Now Bonnier is turning its attention to advertising on the iPad and rival devices -- teaming with storied creative agency CP+B to develop new ad formats for tablet magazines. ...Read the whole story

  • Emailvision Acquires Social Marketing Firm ObjectiveMarketer

    As further evidence of social media's rising currency, email service provider Emailvision on Wednesday announced the acquisition of social media marketing firm ObjectiveMarketer. ...Read the whole story

  • Digital Advertising Alliance Icons Move Forward With TRUSTe

    The ad industry's self-regulatory privacy initiative is advancing this week, with additional marketers and compliance companies set to start deploying new icons that aim to inform Web users about online ad targeting. TRUSTe is expected to announce Thursday that it has been approved by the Digital Advertising Alliance to provide the behavioral advertising icons indicating that ads are being served based on data collected from consumers as they surf the Web. With the move, TRUSTe will join Evidon (formerly Better Advertising) as well as DoubleVerify in providing icons. ...Read the whole story

  • Marin Partners With Baidu, Expands Presence In China

    Marin Software will announce Thursday support for global advertisers and agencies operating in Asia Pacific and Japan. The company plans to open offices in Singapore and Shanghai to partner with Baidu, China's No. 1 Internet search provider, to deliver reporting, management, and optimization of campaigns in the search software company's platform. ...Read the whole story

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