• Twitter Tests Self-Serve Ad Platform by Laurie Sullivan

    Twitter has begun testing a self-serve ad platform it plans to roll out in the first half of this year, and MediaPost got a peek. Clix Marketing Founder David Szetela began supporting a handful of clients this week. Among them, Guy Kawasaki, who signed on to promote his forthcoming book: "Enchantment: The Art of Changing Hearts, Minds, and Actions." ...Read the whole story

  • iWallet: Apple To Integrate NFC With iOS? by Laurie Sullivan

    Apple, which endorses near field communication technology, will likely integrate NFC into the next version of its operating system -- allowing consumers to make contactless purchases and advertisers to serve up content and ads on mobile devices such as the iPhone and iPad. ...Read the whole story

  • Greystripe, Media Networks Team On Local Mobile Advertising by Mark Walsh

    Mobile ad network Greystripe is partnering with Time Inc. unit Media Networks Inc. to expand its local advertising business. Under the deal, MNI's sales force will offer Greystripe's mobile Web and in-application ad solutions to regional advertisers it works with across industry categories like automotive, insurance and finance, and education. ...Read the whole story

  • Good Neighbors: Haven Launches Networked Shelter Hub by Gavin O'Malley

    Targeting home improvement enthusiasts everywhere, Haven Home Media on Wednesday is expected to debut ShelterHub.com. With the tagline "Home Improvement Starts Here," the content portal will feature content, resources, and reviews from a network of local, regional and national experts. ...Read the whole story

  • LinkedIn Adds Job Title, Company Names To Text Ad Targeting by Mark Walsh

    LinkedIn Wednesday formally launched its pay-per-click, self-serve ad system after being in beta since 2008. Rebranded as LinkedIn Ads, the text-advertising service formerly known as DirectAds mainly expands audience targeting options to include job title, LinkedIn groups and companies. Previously, the platform offered several targeting choices such as age, gender, geography, job function and seniority. ...Read the whole story

  • Meredith Reports Integrated Market Unit Up 14% by Gavin O'Malley

    Due to its expansion of digital and customer relationship management services for national marketers, Meredith on Tuesday said Integrated Marketing revenue grew 14% during its more recent fiscal quarter. What's more, "Given current program expansion commitments, along with a robust pipeline of RFPs for new business, we expect revenue growth at Meredith Integrated Marketing to continue in early calendar 2011," Meredith Chairman and CEO Stephen Lacy said Tuesday. ...Read the whole story

  • MetroPCS Asks Appellate Court To Vacate Neutrality Rules by Wendy Davis

    Wireless carrier MetroPCS has joined Verizon in asking a federal appellate court to invalidate the Federal Communications Commission's new open Internet rules. In its court papers, filed Monday with the U.S. Court of Appeals for the D.C. Circuit, MetroPCS argues that the FCC lacks authority to require broadband providers to follow neutrality regulations. In addition, MetroPCS argues that the FCC's new rules are arbitraryand reflect an abuse of discretion. ...Read the whole story

  • Yahoo Q4 Beats Expectations, But Revenue Falls Again by Mark Walsh

    A continued rebound in display advertising helped Yahoo beat fourth-quarter earnings expectations, but its weaker-than-expected outlook for the current quarter was a reminder that the Web portal is still struggling to revive growth. ...Read the whole story

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