It looks like Time Warner's loss is the Interactive Advertising Bureau's gain. He will regain his post as president-CEO of IAB, but maintain close relations with Time Warner. Time Inc. has no plans to replace Rothenberg. ...Read the whole story
When Google AdWords began allowing paid-search advertisers to place the headline and the first line of AdWords ads on the same line, Ben Kirshner, CEO at search engine marketing firm Elite SEM, saw a big increase in click-through rates. ...Read the whole story
The vast majority of top brands are on Facebook -- but they aren't doing enough to engage consumers through the site, suggests a new study by agency WongDoody. Greater user interaction is advised. Of the top 100 brands, 84 have dedicated Facebook pages. ...Read the whole story
Popular smartphones, like the iPhone and Android devices, are turning gaming from a male-dominated stronghold into a mass-market form of entertainment, according to a new study. Perhaps nothing illustrates that more than runaway popularity of "Angry Birds." ...Read the whole story
In its first quarterly results since going public last month, Demand Media reported fourth-quarter sales up 33% to $73.6 million, while net income increased to $1 million -- up from a loss of $3.9 million year-over-year. ...Read the whole story
Granting a request by TV broadcasters, a federal judge has ordered the online video distributor Ivi to immediately cease offering streams of television programs. Ivi streams TV shows as they are being shown over-the-air in New York, Seattle, Chicago and Los Angeles. ...Read the whole story
Demanding consumers expect mobile sites and apps that are designed for the specific device they are viewing it on -- and just getting the technology ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today