Do larger advertising budgets buy brands goodwill and more mentions on Twitter? An empirical study from search marketing agency Covario aims to answer that … Read the whole story
Nearly half of all American adults (47%) say they get at least some local news and information on their cell phone or tablet computer, … Read the whole story
Google's home page turned into a tsunami alert Friday shortly after a devastating earthquake struck Japan and triggered massive waves. As in past cases … Read the whole story
From mobile and social to store branches and call-centers, it's critical that brands understand how their customers are interacting with various touchpoints. Businesses need … Read the whole story
Zoove, the company behind the StarStar dialing codes that marketers can use to promote special deals and offers, has now extended its system to … Read the whole story
At the risk of reshaping online advertising, Jonty Kelt is on a mission to turn every Web publisher into a Groupon-like deal service. As … Read the whole story
The ad network Specific Media says that a lawsuit accusing it of using Flash cookies to circumvent consumers' privacy settings is nothing more than … Read the whole story