Friday, March 18, 2011
  • Google DoubleClick Integrates Real-Time Bidding For In-Stream Video

    Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing Ad Exchange buyers at a handful of companies to use real-time bidding (RTB) technology to purchase ads. The plan to eventually expand to other sites and platforms across the Web, should give advertisers access to better inventory. ...Read the whole story

  • 'NYT' Unveils Digital Service, Limits Free Content

    In an effort to cut its reliance on ad revenue, The New York Times on Thursday finally unveiled its soon-to-launch subscription service, which will limit the amount of free content consumers can access. ...Read the whole story

  • Verizon iPhone Grabs Ad Share

    Apple and Verizon Wireless have been tight-lipped about early sales of the Verizon iPhone, which launched Feb. 10. But Millennial Media reports the Verizon iPhone accounted for 4.5% of all U.S. impressions in the two weeks after it debuted and has reached 5.8% in the first month. ...Read the whole story

  • Altersohn Heads Havas Digital North America

    Andrew Altersohn has been named president of Havas Digital North America. His experience with full-service digital agencies dovetails nicely with Havas Digital North America's own roster, which a year ago added creative shop Archibald Ingall Stretton to Media Contact and mobile unit Mobext. ...Read the whole story

  • Close-Up: Netflix Hit With Privacy Suit

    Netflix has been hit with a potential class-action lawsuit for allegedly breaking a federal law aimed at protecting the privacy of people who rent movies. Virginia resident Peter Comstock argues that Netflix runs afoul of the Video Privacy Protection Act by retaining data about users' movie rental history and recommendations. ...Read the whole story

The Real Value of Facebook Ads -- Exploring the "Likeberg"

While there is value in both upper- and lower-funnel metrics with Facebook, the larger value is in what happens socially as a result of a successfully placed ad. Using a recent buzzword, it is the "social ...More

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