• Twitter Tests Geotargeted Tweets, Ad Revs May Hit $250M By '12 by Laurie Sullivan

  Twitter began beta testing the ability to geographically target Promoted Accounts and Promoted Tweets. The feature, rolled out to advertisers using the platform, targets users in specific countries. In the U.S., Promoted Tweets also can target users in specific metro regions. ...Read the whole story

• Martini Ads Target Affluent Consumers' Offline Buys by Laurie Sullivan

  Usama Fayyad has joined Martini Media's board of directors. A data analytics scientist and architect of the Yahoo data systems, Fayyad will help the company develop the next generation in ad targeting technology. The platform aims to connect advertisers with affluent consumers. ...Read the whole story

• 'Advanced' Companies' Spend On Social Media, Nets by Mark Walsh

  When it comes to the most cutting-edge companies in social media like Comcast, Dell, Adobe and Wells Fargo, what exactly separates them from the rest? Their budgets for social media spending and staffing. ...Read the whole story

• SheKnows Launches Social Media Platform, Dares by Gavin O'Malley

  Women's media network SheKnows is expected to debut a new social media platform Monday dubbed SheKnows Connect, which will integrate its content and community. A second component of the effort is the Dares initiative. ...Read the whole story

• Gannett Upgrades Local Sites, Eyes National Buys by Mark Walsh

  Gannett Co. is near completing the rollout of more than 100 revamped local newspaper and TV station Web sites as it seeks to drive audience growth amid heightened competition. These sites, along with the flagship USAToday.com, make up the Gannett Digital Network (GDN). ...Read the whole story

• Judge: Photobucket Need Not Prevent Infringement By Users by Wendy Davis

  A photographer is not entitled to an injunction ordering the photo-sharing site Photobucket to proactively prevent users from uploading her copyrighted photos, a judge has ruled. ...Read the whole story

• IQ Wins Award, But Focuses On Interactive Acceptance Speech by Les Luchter

  Tony Quin, CEO of digital ad agency IQ, won the AMY's Agency Marketer of the Year, but the agency's blog almost treats it as an afterthought. Instead, it focuses on Quin's unusual acceptance speech, which it terms the first interactive one. ...Read the whole story

• Google To Launch In-App Billing

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