• Adap.tv Adds $20M In Financing, MarketPlace Big Success by Gavin O'Malley

    Video ad company Adap.tv on Tuesday said it closed $20 million in financing led by Bessemer Venture Partners. The company most recently launched Adap.tv for Advertisers, with Interpublic Group's audience-buying platform Cadreon on board as its charter user. ...Read the whole story

  • Alfresco, Jive Partner For Cross-Platform Publishing by Gavin O'Malley

    Socially inclined open-source software provider Alfresco announced a partnership with Jive Software to jointly offer clients cross-platform publishing, a common user database and other integrations. The companies are offering what they call a "connector" to both entities' content. ...Read the whole story

  • Android To Top Smartphone Sales In 2011 by Mark Walsh

    In a new forecast, technology research firm IDC predicts Android will become the top smartphone platform this year after vaulting to the No. 2 spot in 2010. IDC expects overall smartphone growth to drop to 50% in 2011 from 75% last year as supply starts to catch up with demand. ...Read the whole story

  • LinkedIn Sued For Privacy Violations by Wendy Davis

    Social-networking site LinkedIn has been sued for violating users' privacy by allegedly leaking information about them to advertisers. It is claimed that LinkedIn enabled ad networks and other third parties to discover names and connect them to tracking cookies. ...Read the whole story

  • Arnold, MPG, Digitas Make Digital Moves by Les Luchter

    Boston has been a beacon of agency activity for top-level digital hiring this week, with execs from Modernista! and One-to-One Interactive moving to two Havas entities: creative shop Arnold Worldwide and media agency MPG. Also, Publicis Groupe's Digitas made a key promotion as it launched a new business unit. ...Read the whole story

  • Kindle, Nook Gain In E-Reader Race by Mark Walsh

    Shipments of e-readers led by Amazon's Kindle and Barnes & Noble's Nook hit 5.1 million worldwide in the fourth quarter, up 90% from the prior quarter and 116% from a year ago. Both gained market share at the expense of rival devices offered by Sony, BenQ and Hanvon. ...Read the whole story

  • Biggs|Gilmore Again Wins Top Honors From IAC by Les Luchter

    For the third straight year, Biggs|Gilmore captured the Top Agency Award in the Internet Advertising Competition conducted by the Web Marketing Association. Biggs|Gilmore won the honor by receiving 23 total awards, with Publicis Groupe's Saatchi & Saatchi/LA coming in second with 19, and Toronto's BlueRush Digital Media tied with WPP's VML for third place, with 14 awards each. ...Read the whole story

  • Universal Studios Taps Video DSP DataXu For 'Adjustment' by Laurie Sullivan

    Marketers gained a demand-side platform to support video ads when DSP DataXu released DX Video Wednesday. The tools range from real-time programmable buying and optimization to advanced targeting and new audience discovery. ...Read the whole story

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