• +1: Google Turns Search Into Social Platform by Laurie Sullivan

    Google turned the search engine into a social platform Wednesday, unveiling the long-anticipated feature +1 (pronounced Plus One). Social signals pulled from profiles and connections made through Google Buzz, Gmail and other sites are increasing the usefulness of connections. ...Read the whole story

  • Google Targets Ads To Gmail Signals by Laurie Sullivan

    Google is working to more accurately target ads to email content in Gmail. The move goes beyond matching keywords in the email and the ad. Increasing relevancy means tapping into signals based on emails opened or moved to the Priority Inbox or marked as important. Users should see fewer -- yet more relevent -- ads. ...Read the whole story

  • Microsoft Advertising Exchange Moves Real-Time Bidding Globally by Laurie Sullivan

    Microsoft officially retired AdECN and switched to the AppNexus platform for real-time bidding. This readies a move to take RTB in the display Advertising Exchange internationally. ...Read the whole story

  • Salesforce Buys Radian 6, Enhances Social Media Tools by Gavin O'Malley

    Showing social media's vastly increasing influence, Salesforce.com on Wednesday announced a deal to buy Radian6 for $340 million. Radian 6 specializes in social media monitoring tools that capture "conversations" across Facebook, Twitter, YouTube, and LinkedIn, among others. ...Read the whole story

  • App Distributor Appia Raises $10 Million by Mark Walsh

    Independent mobile app marketplace Appia (formerly PocketGear) has closed $10 million in third-round venture funding from Venrock. That brings the Durham, N.C.-based company's funding to nearly $28.5 million to date. In connection with the financing, Venrock Vice President Dev Khare will join Appia's board. ...Read the whole story

  • Buzz: FTC Charges Google With Deceptive Practices by Wendy Davis

    In what's being hailed as its biggest privacy action in almost 10 years, the Federal Trade Commission said it had charged Google with engaging in deceptive practices stemming from the launch of Buzz. ...Read the whole story

  • Mobile Video Audience Up 40% in 4Q by Mark Walsh

    The mobile video audience grew about 40% in both the third and fourth quarters of 2010, ending the year at 24.7 million, according to Nielsen. That total was up about 10% on a quarterly basis from 22.9 million. ...Read the whole story

  • Wabi-Sabi Wins Microsoft Mobile Tagging Contest by Les Luchter

    Wabi-Sabi Inspiration Lab, an agency with offices in Barcelona, Spain, and Bogota, Colombia, has won a creative contest for the best use of Microsoft mobile tagging to help the fund-raising efforts of the U.S. Fund for UNICEF. The non-profit sponsored the contest, along with Microsoft and PSFK, the New York-based trends research consultancy. ...Read the whole story

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